Stakeholders and society

We create value, employment and well-being while respecting nature, invest responsibly and foster an open dialogue with our stakeholders.

Metsä Board impacts society and people in many ways. We are a major employer in the communities in Finland and Sweden where our mills are located, and through our international sales network we provide jobs around the world. Our impact extends far along our supply chains as well. 

We want to build a close relationship and open dialogue with our key stakeholders, who include our employees, customers, suppliers, investors and financiers, local residents, and representatives of NGOs, the media and society. We organise numerous stakeholder meetings and visits to our production facilities every year. One example of this is our open-door events where we invite local residents to get to know our activities.

When we invest responsibly, we help to support the well-being of people and the environment. We are continuously looking for opportunities to grow profitably, generate better results for our shareholders and customers, and create value for all our stakeholders through our operations.

We invest in the well-being of children and young people

As part of Metsä Group, we support the physical activity of children and young people. Metsä Group and the Finnish Athletics Federation (SUL) have agreed on a partnership for children’s and youth athletics in 2022–2024. At the heart of the co-operation are the Seurakisat. They are a form of local competition where children and young people are encouraged to engage in a variety of activities in a safe and joyful manner throughout Finland. The role of the family is emphasised by involving parents as active participants.

We also encourage children and young people to get to know forests and the forest industry in cooperation with 4H Finland and its local organisations. In addition, we visit secondary schools to share information about the opportunities offered by the forest industry, cooperate with many educational institutions and provide summer jobs, traineeships and opportunities for the preparation of academic theses.

We promote the physical activity of children and young people.

Memberships of organisations

We promote the role of forests, the forest industry and wood-based products in mitigating climate change and securing biodiversity. We also work to increase understanding of the bioeconomy as part of the circular economy, fresh fibre as an enabler of the fibre cycle, the benefits of wood fibre-based packaging materials and product and food safety. We do this by participating actively in several organisations.

Key international organisations in which Metsä Board has representatives:

  • Confederation of European Paper Industries (CEPI)
  • European Association of Carton and Cartonboard manufacturers (Pro Carton)
  • CEPI Cartonboard
  • CEPI Containerboard
  • European Carton Makers Associations (ECMA)
  • The European Paper Packaging Alliance (EPPA)
  • 4evergreen alliance for fibre-based packaging

Key national organisations in which Metsä Board has representatives:

We work to increase understanding of the bioeconomy as part of the circular economy.