Business model

Metsä Board produces lightweight and high quality fresh fibre paperboards made from renewable wood fibre, supporting the circular economy and offering a sustainable alternative to fossil based packaging materials. We are part of Metsä Group, whose parent company, Metsäliitto Cooperative, is owned by around 90,000 Finnish forest owners. The wood raw material is sourced centrally through Metsä Group from forests where biodiversity is taken into account. Metsä Board does not own forests itself.

Our production is located in Finland and Sweden, and we serve customers globally, supported by an efficient and agile supply chain. Our main market areas are Europe and North America.

We have a high degree of energy self sufficiency, and our ownership in our associated company, Metsä Fibre, ensures our high pulp self-sufficiency.

Our customers include international brand owners, converters and mrechants. Our fresh fibre paperboards help customers improve recyclability and material efficiency, and reduce the carbon footprint of packaging. Our long term customer relationships are built on trust and collaboration, supported by our broad range of services

Value creation

Metsä Board's value creation model is described in its Annual Review 2025 on page 8-9 in here.