Our strategy highlights solutions that promote the circular economy

We are a leading European producer of premium fresh fibre paperboards and a forerunner in sustainability. Our decision making is guided by our profitability and sustainability targets and the ambition to increase shareholder value. Our goal is to maintain a strong financial position and distribute a competitive dividend to our owners.


Our strategy is to grow in fibre-based packaging materials and renew our industrial operations.

We implement our strategy through five strategic programmes that drive sustainable growth in fibre-based packaging materials and industrial efficiency.


Our strategic programmes:


Premium supplier



Effective innovation


Safe and efficient operations and organic growth

leader in sustainability.jpg

Leader in sustainability

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Motivated people

Metsä Board FBB  Headset packaging

Our vision

Preferred supplier of innovative and sustainable fibre-based packaging solutions, creating value for customers globally.

Our purpose

Advancing bioeconomy and circular economy by efficiently and sustainably processing northern wood into first-class products.​

We work according to our values

Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.

Metsä Group employees are guided by the values ​​we share: responsible profitability, reliability, cooperation and renewal.

Our values

  • Reliability


  • Cooperation


  • Renewal


  • Responsible profitability

    Responsible profitability