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Paperboard demand by region

Metsä Board's production is located in Finland and Sweden, but the efficient supply chain enables deliveries to over 100 counties around the world. Metsä Board has an established position in its main markets - Europe and North-America.

The geographical split of Metsä Board's paperboard deliveries and demand drivers

 

AMERICAS

EMEA

APAC

Share of total deliveries

28%

68%

4%

Focus

Continued growth in North America

Maintaining strong market position in Europe

Focus on high quality packaging in selected end use segments

Demand outlook for folding boxboard and white kraftliners
  • Limited local availability of lightweight high-quality folding boxboards and coated white kraftliners
  • Demand growth for recyclable and/or compostable food and food service packaging made from renewable raw materials
  • Growth of demand for retailready packaging in stores
  • Promotion and differentiation of brands in growing e- commerce
  • Environmental awareness and regulation support the demand for recyclable packaging materials
  • Food safety requirements favour pure fresh fibre paperboards
  • Growth of demand for retailready packaging in stores
  • Growth of e-commerce
  • Weakened availability and higher price of recycled fibre
  • Growth of the middle class increases consumers’ purchasing power and demand for packaged products
  • China’s import ban on recycled fibres increases demand for pulp and fresh fibre paperboards
  • Growth of local paperboard capacity boosts supply in China