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Paperboard demand by region

Metsä Board's production is located in Finland and Sweden, but the efficient supply chain enables deliveries around the world. Metsä Board has an established position in its main markets - Europe and North-America.

The geographical split of Metsä Board's paperboard deliveries and demand drivers

	AMERICAS	EUROPE	EMERGING MARKETS
Share of total deliveries in 2025	30%	55%	15%
Focus	Growth in segments that value premium quality.	Strengthening market position through packaging solutions and improved service capabilities.	Growth potential among key customers.
Demand outlook for folding boxboard and white kraftliners	Limited local availability of high-quality lightweight paperboards Growth in sustainable packaging for food and food service Product brand promotion and personalization in growing e-commerce	Environmental awareness and regulatory requirements support recyclable packaging materials Food safety requirements favour pure fresh fibre paperboards Trend towards material reduction and lightweighting favours folding boxboard Weakened availability of high-quality recycled paper	Middle class growth increases purchasing power and demand for packaged consumer goods