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Paperboard demand by region

Metsä Board's production is located in Finland and Sweden, but the efficient supply chain enables deliveries around the world. Metsä Board has an established position in its main markets - Europe and North-America.

The geographical split of Metsä Board's paperboard deliveries and demand drivers

 

AMERICAS

EMEA

APAC

Share of total deliveries

30%

67%

3%

Focus

Continuing growth in North America

Further strengthening our leading market position in Europe

Focus on high quality packaging in selected end use segments

Demand outlook for folding boxboard and white kraftliners
  • Limited local availability of high-quality lightweight paperboards
  • Growth in sustainable packaging for food and food service
  • Product brand promotion and personalization in growing 
    e-commerce
  • Environmental awareness and regulatory requirements support  recyclable packaging materials
  • Food safety requirements favour pure fresh fibre paperboards
  • Trend towards material reduction and lightweighting favours folding boxboard
  • Weakened availability of high-quality recycled paper
  • Middle class growth increases purchasing power and 
    demand for packaged consumer goods