As brands increasingly seek packaging that delivers both emotional impact and material efficiency, MetsäBoard Natural FBB stands out as a material that meets these evolving needs in an innovative way. With its tactile surface and high bulk, this uncoated folding boxboard supports packaging that builds brand identity from the very first touch.
Packaging that speaks to the senses
In today’s competitive retail landscape, packaging is more than a container—it’s a sensory experience. Says Marko Leiviskä: “A matt, uncoated surface feels authentic and premium, helping brands create packaging that resonates emotionally with consumers. The board’s haptic properties are not just aesthetic—they’re strategic, forming part of the brand story and consumer engagement.”
MetsäBoard Natural FBB is OBA-free and approved for direct food contact globally. The absence of optical brightening agents gives the board a genuine, natural tone.
Designed for performance
Luxury and lifestyle brands demand packaging that performs as beautifully as it looks. MetsäBoard Natural FBB delivers with excellent convertability, enabling advanced finishing techniques such as hot-foil stamping, embossing, debossing, and microembossing. These treatments elevate the visual and tactile appeal of packaging, creating a distinctive high-end look.
While uncoated surfaces are typically seen as less precise in print detail than coated boards, MetsäBoard Natural FBB performs reliably in offset and flexo printing, enabling sharp imagery, high-density areas, and solid spot-colour printing.
“To help customers achieve outstanding results in high-precision printing, our experts are available to support customers during both the pre-press stage and at the printing press, helping to unlock the full potential of the board’s natural surface and achieve premium print quality,” Leiviskä tells.
Lightweight with confidence
With its high bulk and lightweight structure, MetsäBoard Natural FBB allows designers to reduce material usage while maintaining strength and shelf impact. This supports material efficiency goals without sacrificing quality—an increasingly important factor for brands and consumers alike.
Reliable availability to meet market needs
Responding to growing demand, MetsäBoard Natural FBB is now more readily available with recent improvements to sheet deliveries for selected basis weights in Europe.
“MetsäBoard Natural FBB continues to meet the moment—offering brands a packaging solution that is visually compelling, emotionally engaging, and lightweight yet bulky and strong. It’s not just a board; it’s a medium for storytelling and shelf impact, “ Leiviskä concludes.