V6‑engine six‑pack: Olutmylly’s tasting pack co‑created with Metsä Board

From idea to shelf: a fast co‑creation

Olutmylly, a family brewery South Finland, wanted a tasting pack that would both showcase six different beers and elevate its brand at retail. In a crowded beverage market, standing out visually is critical for survival. Supermarket shelves are filled with products in every shape, size, color and style, so a distinctive design becomes essential for differentiation. The V6‑engine silhouette delivers that impact, combining bold aesthetics with practical features through rapid co‑creation with Metsä Board’s packaging design team.

Our new tasting package is the coolest six-pack around.

Anne Silmälä
Managing Director, Olutmylly

Why design matters for brand and business

Innovative packaging does more than protect the product. It strengthens brand awareness and loyalty. When a design breaks away from the norm in a positive way, it attracts attention, drives sales and supports premium positioning. Eye‑catching, memorable structures like the V6‑engine carrier help brands stand out and justify higher price points, while reinforcing identity in a competitive market.

Materials & specifications
Corrugated E‑flute configuration optimised for carry, visibility and reuse.

Board & flute: E‑flute corrugated
Top liner: MetsäBoard Prime WKL 125 g/m² (26 lb/1,000 ft²)
Fluting & inner liner: MetsäBoard Natural WKL Bright 120 g/m² (25 lb/1,000 ft²)
Use case: Six‑can tasting pack / gift pack
End of life: Fully made of paperboard and designed for reusability and recyclability; always check local guidance.

A V6-engine design for enthusiasts

Graphic Packaging Designer Marko Leiviskä shaped the carrier like a V6‑engine so the cans “pop like pistons” – a playful nod to Olutmylly’s customers from motorsports community. The structure reserves space for cooler packs, offers a comfortable carry, and supports material recovery after use. This combination of visual impact and functional benefits demonstrates how design can elevate both brand experience and usability.

We were able to create a very specific product for a very specific crowd, and move from idea to prototype fast.

Marko Leiviskä
Graphic Packaging Designer, Metsä Board

Rapid prototyping at the Excellence Centre

Prototyping and testing took place at Metsä Board’s Excellence Centre in Äänekoski, where the team optimises design, materials and recyclability to accelerate launches and improve production efficiency. In this project, co‑creation helped turn a bold concept into a shelf‑ready reality.