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Metsä Group typeface

Typefaces and the way they are used is a key part of Metsä Group’s corporate identity. This section contains the definitions for Metsä Group’s corporate typefaces and typography.

Primary typefaces

Benton Sans is defined as the primary typeface family. Select styles of Benton Sans can be used diversely in various applications.

Arial is the substitute typeface for Benton. It is used primarily in digital tools, such as PowerPoint and Word documents.

In instances, where Benton is not available, for example cyrillic text, Arial cyrillic is applied.

Primary typeface family / Benton Sans
Primary typeface family / Benton Sans

Typography

Following principles have been defined for Metsä Group’s identity to ensure a clear and uncomplicated typographic consistency regardless of media.

Basic typographic hierarchy / Select weights
Basic typographic hierarchy / weights
 

Want to read more?

A pdf version of the guidelines can be downloaded from the following link in case you need a printer-friendly off-line hard copy of the guidelines.