It's time to talk

A need for a dialogue is more necessary than ever

We invite experts from different fields together to discuss the future prospects of nature, the forest sector and, at the same time, society as a whole. The It’s time to talk series brings forward topics such as regenerative forestry, combating deforestation and climate change, and forests as an investment.

Experts from a wide range of backgrounds

In the latest season of the discussion series, we take an in-depth look at current phenomena shaping the forestry sector together with journalist Laura Friman. The episodes cover topics ranging from regenerative land use, the textile industry, the EU and the world of directives, the environmental impact of product design, forests as an investment, to regenerative forestry. In addition to Metsä Group experts, the panelists include for example Sami Sykkö, Merja Mähkä, Ville Niinistö, Panu Halme and Hanna Silvola.

Giving room for different views and engaging in dialogue is vital for the industry, but once the discussions have taken place, we need to move on to actions. Our goal is to ensure that Finnish forest assets transfer in a more vibrant, diverse and climate resilient condition from one generation and owner to the next.

The principles of regenerative forestry are concrete measures to improve the state of nature. Following these principles will improve the capacity of forests to regenerate and contribute to biodiversity. Regenerative forestry enables the boosting of natural assets and economic growth side by side. The measures of regenerative forestry are already in use at Metsä Group.

It's time to talk

Episode 9: Forest industry – breeding ground for startup ecosystem?

Duration: 22 min
It's time to talk

Episode 8: Wood – everything from timber to lotions?

Duration: 24 min
It's time to talk

Episode 7: Pulp – bulk or a platform for innovation?

Duration: 25 min
It's time to talk

Episode 6: Wood construction - from marginal to mainstream?

Duration: 25 min
It's time to talk

Episode 5: Forest owners, climate and biodiversity

Duration: 28 min
It's time to talk

Episode 4: Forest owners playing a critical role

Duration: 24 min
It's time to talk

Episode 3: Forest industry and sustainable use of forests

Duration: 20 min
It's time to talk

Episode 2: Forests and biodiversity

Duration: 22 min
It's time to talk

Episode 1: Forests and climate change

Duration: 32 min