Metsä Group strives for strong, profitable growth. Read how we create value by making the most of northern wood raw material.

Our strategy of growth

Our business is based on renewable raw materials and recyclable products in which wood from northern sustainably managed forests and our profound expertise provide a competitive advantage. Changes in the business environment offer us numerous opportunities.

With industrial efficiency, we convert renewable resources into carbon storing and recyclable products for people’s daily lives. We expand our product portfolio and invest in new business opportunities. We grow profitably with our customers.

Our operating principles

  1. Increase the value of our owner-members’ forests
  2. Implement sustainability objectives and ethical corporate culture
  3. Develop personnel’s core competencies
  4. Grow profitably together with our customers
  5. Increase industrial efficiency
  6. Renew products and services
  7. Strengthen the competitive position through careful selection of markets and customers
  8. Full utilisation of common, efficient business processes, Group Services and synergies
  9. Efficient use of capital in investments
Metsä Group's strategy of growth

Our vision

The preferred partner in developing sustainable business.

Our purpose

Advancing bioeconomy and circular economy by sustainably and efficiently processing northern wood into first-class products.