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Advertisements

Metsä Group’s ads are clear and precise in visual appearance. They communicate the competitiveness of the  product or service concisely and insightfully. A grid-based understructure is used for deliberate placement of all visual elements.

A selection layouts with different amount of content.
A selection layouts with different amount of content

Design considerations

Generous use of white space can have great effect in creating a structured, balanced and pleasing visual appearance. It is highly advised to retain to only two type sizes avoiding unnecessary complexity.

Grid wireframe and an example layout showing initial placement of elements.
Grid wireframe and an example layout showing initial placement of elements
 

Want to read more?

A pdf version of the guidelines can be downloaded from the following link in case you need a printer-friendly off-line hard copy of the guidelines.