Publications

Metsä Group’s publications utilize a clean, strong and simple style that evokes an honest and insightful appearance. The publication guidelines consist of principles and definitions for the covers as well as inside page layouts.

Different types of publication covers maintaining a strong serial look

Cover layouts

Publications cover layouts contain fixed positioning and scale for elements such as image, logos, publication titles etc. Predetermined layout templates are available for general as well as product publication covers.

Example of a general publication back and front cover layout

Inside pages

Metsä Group's publications utilize a six-column grid-based understructure that can be used to create consistency, integrity and control over various kinds of content. The use of white space as a calming structural element is crucial to the publications.

Examples of inside content spreads

Want to read more?

A pdf version of the guidelines can be downloaded from the following link in case you need a printer-friendly off-line hard copy of the guidelines.

Metsä Group Graphic guidelines