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Tone of voice

A recognisable tone of voice highlights the best features of our brand in a consistent manner. It supports the distinctiveness and competitiveness of the Metsä Group brand, as well as the cornerstones of its identity.

The main principles of our tone of voice

Want to read more?

A pdf version of the guidelines can be downloaded from the following link in case you need a printer-friendly off-line hard copy of the guidelines.

Metsä Group Graphic guidelines