Milan Design Studio: Bring us your challenge – we'll create the solution, together

Packaging is no longer just about protection and logistics. Brands face increasing requirements to reduce material use, replace plastic and meet tightening regulations, while still delivering strong shelf presence. At the same time, development timelines have shortened. Packaging solutions need to be tested, validated and ready for implementation faster than ever before.

Metsä Board’s Milan design studio addresses this shift by combining material expertise, structural design and data in one environment. This integrated approach enables packaging to be developed, tested and refined earlier — improving both speed and confidence in the final solution.

Combining materials, design and data

The Milan design studio introduces a different development model, where design, materials and performance are advanced simultaneously rather than sequentially. This allows decisions to be made earlier and with better insight, reducing the need for later adjustments.

Close collaboration is at the core of this approach. Instead of developing solutions in isolation, Metsä Board works together with customers from the start. Concepts can be explored, tested and refined jointly, ensuring that requirements are understood and addressed early in the process.

At the same time, development is supported by data-driven tools. AI-supported design and simulation make it possible to evaluate packaging performance before production, reducing uncertainty related to functionality, recyclability and compliance.

Supporting demanding packaging applications

The Milan design studio is particularly relevant for industries where packaging plays a critical role both functionally and commercially. In segments such as food, pharmaceuticals and beauty, packaging must protect the product, meet strict regulatory requirements and deliver strong visual impact on shelf.

In these contexts, the ability to validate performance early and develop solutions collaboratively is increasingly important. The studio enables packaging to be designed not only for appearance, but for real-world use from the outset.