Better with Less – Design Challenge: Winning designs present simple, elegant and circular packaging solutions

Metsä Board Corporation press release 31.01.2023
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The winners the Better with Less – Design Challenge 2022-2023 have been announced. A jury of package design experts chose two submissions to share first place: ‘Kid’s Headphones Packaging,’ by designer Kitty Ching and the 'Cardboard Protecting Filler,' by designers, Marcin Michalski, Monika Klimpel and Adrian Olejnik.

The international packaging design competition Better with Less – Design Challenge 2022–2023 was organised by Metsä Board, part of Metsä Group for the third time. The competition invited designers to create the zero-waste packaging of the future. 124 entrants from 27 countries joined the challenge with their creative ideas.

“Choosing the winner from such excellent entries was an incredibly difficult decision, so the jury decided to select two first-place winners,” says Ilkka Harju, Chairman of the jury and Packaging Services Director at Metsä Board.

The first winning design, ‘Kid’s Headphones Packaging’, focuses on consumer usability and recyclability. Through elegant design engineering, the packaging is easy to open and provides excellent protection of the product – showing how simple is often best. The packaging is easy to recycle and considers the reuse aspect, as the inner part of the packaging offers the possibility to store the headphones. The reuse is supported by the aesthetic presentation and pure and clean paperboard material used.

The joint first prize winner was 'Cardboard Protecting Filler', a TV or electronics transport protection solution. The solution creates a protective beam-like structure protecting the contents on each side of the package. The packaging, made of fresh fibre paperboard, is lightweight and durable, supporting the circular economy in terms of ease of recycling and minimising the amount of material used.

The first prize winners will share the prizes from 1st & 2nd place and will receive 6,500 euros each.

The third prize, 2,000 euros, was awarded to, 'RESHAPE'. Dawid Thiel's packaging concept is designed to work for a wider range of products thanks to an innovative packaging format, which reduces the number of packaging items that need to be stored.

Metsä Board offered an additional prize of an internship for one student at its Paperboard and Packaging Excellence Centre in Finland. The winner was ‘Zero Waste Medication Blister Pack, designed by Patrick Walby, a packaging for the pharma industry that aims to replace the plastic and aluminum often used in medication packaging with paperboard.

Two honorary mentions were also awarded to ‘Totally Bananas’ Packaging, designed by, Max Gubbins and ‘F’lover’, designed by, Mine Koca.

Learn more about the winning designs and the finalists from the competition website,   

Link to photos

For further information, please contact:

Marjo Halonen, VP Communications, Metsä Board 
Mobile: +358 (0)50 598 7046

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource, that can be traced back to sustainably managed northern forests. We are a forerunner in sustainability, and we aim to have completely fossil free mills and raw materials by the end of 2030.

Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021 our sales totaled EUR 2.1 billion, and we have around 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

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Metsä Group

Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.

Metsä Group’s annual sales is approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by nearly 100,000 forest owners.

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