Better with Less – Design Challenge finalist designs feature creative ideas for zero waste packaging

Metsä Board Corporation press release 18.01.2023
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The global packaging design competition Better with Less – Design Challenge 2022–2023, organised by Metsä Board, part of Metsä Group, invited designers around the world to create the zero-waste packaging of the future.

The competition received 124 entrants from 27 countries. The competition jury included several renowned packaging design experts who have now selected the following finalists:

Ana Almeida, Portugal

Project Name: 444

Description: Reusable & recyclable cosmetic packaging

Tomasz Stachowski, Poland

Project Name: Art of Nature

Description: Biodegradable painting set including easel

Christine Gamboa, Philippines

Project Name: Kibble Kitt - Cat Food to Cat Care Circular Packaging

Description: Multi use cat food packaging

Marcin Michalski, Poland

Project Name: Cardboard Protecting Filler; cardboard protection for consumer goods

Description: Cardboard protection for consumer goods

Mine Koca, Turkey

Project Name: F'lover; minimalist flower packaging

Description: Minimalist flower packaging

Kitty Ching, Australia

Project Name: Kid's Headphones Packaging

Description: Reusable headphone packaging

Jakub Konieczny, Poland

Project Name: Piccolo Vigneto

Description: Wine bottle transportation & presentation packaging

Dawid Thiel, Poland

Project Name: RESHAPE

Description: Multiuse delivery package

Giuseppe Fasano, United Kingdom

Project Name: Tak Tuk Quattro

Description: Replacement for plastic strapping on delivery packages

Max Gubbins, United Kingdom

Project Name: Totally Bananas Packaging

Description: Absolutely no packaging

Patrick Walby, Australia

Project Name: Zero Waste Medication Blister Pack

Description: Paper based medication packaging

Bianka Horváth, Hungary

Project Name: Zöld Óvoda Sprout Seed Packaging Project

Description: Educational seed packaging

The competition’s chairman and member of the jury, Ilkka Harju, Packaging Services Director at Metsä Board, summarises: “I was glad to see how the zero waste challenge inspired competition entrants to consider the package’s entire lifecycle. We received an impressive number of packaging concepts with thoughtful and creative ideas for saving resources and being functional and easy to recycle, and we even got several smart ideas for a purposeful packaging reuse.”

All the shortlisted finalists are featured on the competition website, and there is an opportunity for the public to vote for their favourites. The winners will be announced on 31 January, 2023.

Link to photos

For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046


Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource, that can be traced back to sustainably managed northern forests. We are a forerunner in sustainability, and we aim to have completely fossil free mills and raw materials by the end of 2030.

Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021 our sales totaled EUR 2.1 billion, and we have around 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

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Metsä Group

Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.

Metsä Group’s annual sales is approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by nearly 100,000 forest owners.

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