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Board Magazine Summer 2026: how packaging is evolving

A new Board Magazine is now available. The latest issue takes a forward-looking view of how packaging is evolving in 2026.
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  • Trends and insights

Packaging development is increasingly shaped by regulatory frameworks, material innovation and the need for compatibility with existing recycling infrastructure. This issue brings together practical examples that illustrate how fibre-based packaging solutions are being adapted to meet these demands at scale.

Regulation, circularity and new packaging requirements

Articles cover topics such as Extended Producer Responsibility (EPR), Material Circularity Statements, trends in pharmaceutical packaging, and how regenerative forestry aims to strengthen biodiversity beyond traditional certification schemes.

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Reinventing an iconic format: Starbucks EMEA hot cup

One of the feature articles explores Starbucks EMEA’s new hot cup, developed through close collaboration between Starbucks, Metsä Board and selected partners. In the project, the traditional plastic lining was replaced with a mineral-based coating, allowing the cup to be recyclable and home compostable in line with local infrastructure and requirements. The case demonstrates the complexity involved in redesigning high-volume, iconic packaging formats, while also highlighting the potential of cross‑value‑chain collaboration to deliver functional and regulatory‑compliant solutions.

Design collaboration closer to customers in Milan

The issue also introduces Metsä Board’s new Packaging Design Studio in Milan. The studio brings together design, technical expertise and sustainability‑driven thinking to support European customers in faster co‑creation. Using advanced design and simulation tools, ideas can move more efficiently from concept to execution.

Investing in operational excellence at Simpele

Operational development is another key theme. Modernisation of the Simpele paperboard mill has improved print quality, consistency and production efficiency. The investment also supports the mill’s transition towards fossil‑free production energy, strengthening long‑term resource efficiency.