Metsä Board showcases its carbon-reducing concept for premium gift packaging at the Paris Packaging Week

Metsä Board Corporation press release 4.1.2024
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Metsä Board, part of Metsä Group, will be exhibiting its future-ready premium paperboards, innovative new packaging solutions and services for co-creation to the beauty industry at the 2024 Paris Packaging Week in January.

During January 17 – 18, the PCD event will gather packaging developers, designers and suppliers shaping future of packaging for the beauty market to the Paris Expo Porte de Versailles exhibition centre.

At Metsä Board’s booth (L60), visitors will have the opportunity to challenge a team of experts with their specific needs and hear more about how to lower the carbon footprint of their packaging or boost packaging design innovation through introduction of a unique co-creation concept hosted by the company’s state-of-the-art Excellence Centre.

At the stand, visitors can get their hands on several new packaging concepts made with specially engineered lightweight fresh fibre paperboards, including a brand new resource saving and recyclable micro-flute solution as alternative to traditional rigid boxes. With the new design, the company presents a new gift box solution that uses less material and has a lower carbon footprint than traditional rigid boxes. The packaging consists of a separate base and lid made of micro-flute. Its surface liner can be uncoated or coated white kraftliner.

On show will also be the new innovative Muoto™ 3D fibre packaging solution that can be pressed into rounded complex shapes, with a prototype packaging designed jointly by Metsä Spring and Fiskars Group and found its shape at Metsä Board's Excellence Centre combining the 3D inner packaging with paperboard encasing.

Link to photos

For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource, that can be traced back to sustainably managed northern forests. We are a forerunner in sustainability, and we aim to have completely fossil free mills and raw materials by the end of 2030.

Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2022 our sales totaled EUR 2.5 billion, and we have around 2,250 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

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Metsä Group

Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.

Metsä Group’s annual sales is approximately EUR 7 billion, and we have around 9,500 employees in 30 countries. We promote a culture of diversity, equality and inclusion.Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by over 90,000 forest owners.

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