Final call for Better with Less – Design Challenge 2022

Metsä Board Corporation press release 02.11.2022
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Last June, Metsä Board announced the Better with Less – Design Challenge. Now is the final call to enter.

The Better with Less – Design Challenge 2022 is inviting designers around the world to create the zero-waste packaging of the future. The competition is open for submissions for another four weeks, until 1 December, 2022.

The world-class jury of renowned package design experts will be looking for lighter, smarter, and circular solutions for some of the most common consumer packages. Says the competition chairman, Ilkka Harju: “We want to discover innovative, fit-for-purpose designs for all types of packaging that have circularity as starting point for design. This is a great opportunity to get your ideas seen and to make your mark on the circular packaging of the future.“

The competition jury includes:

Andrew Gibbs, Founder & Editor in Chief, The Dieline

Ben Parker, Co-founder of creative design studio Made Thought

Brandi Parker, Head of Sustainability, Pearlfisher

Brian Collins, Chief Creative Officer, Collins

Carin Blidholm Svensson, Creative Director & Founder, BVD

Diana Sanchez, Visual Design Associate Manager, Accenture Song

Jennifer Patrick, Global Packaging & Brand Director, Patagonia

Sian Sutherland, Co-founder, Plastic Planet

Ilkka Harju, Packaging Services Director EMEA and APAC, Metsä Board and the jury chairman

The jury will award the three best zero-waste packaging designs with EUR 10,000, EUR 3,000 and EUR 2,000 prizes. For student participants there will be an additional award - an internship at the company’s Excellence Centre in Finland.

The Better with Less – Design Challenge is an initiative to inspire packaging designers all over the world to create packaging solutions that could have a big impact on the world – while reducing the impact of packaging on the environment. The previous Better with Less – Design Challenge inspired entries from 28 countries to contribute their work and showcase their environmentally-friendly packaging solutions. The competition is organised by a leading European paperboard producer Metsä Board, part of Metsä Group.

For more information and to enter:

Better with Less – Design Challenge in social media: Twitter and Instagram

Link to photo

For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046


Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource, that can be traced back to sustainably managed northern forests. We are a forerunner in sustainability, and we aim to have completely fossil free mills and raw materials by the end of 2030.

Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021 our sales totaled EUR 2.1 billion, and we have around 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

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Metsä Group

Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.

Metsä Group’s annual sales is approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by nearly 100,000 forest owners.

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