Strategy and values

Metsä Group is in a journey of strong, profitable growth. Read how we create value by making the most of northern wood raw material.

Our strategy of growth

Our business is based on renewable raw materials and recyclable products in which wood from northern sustainably managed forests and our profound expertise provide a competitive advantage. Changes in the business environment offer us numerous opportunities.

With industrial efficiency, we convert renewable resources into carbon storing and recyclable products for people’s daily lives. We expand our product portfolio and invest in new business opportunities. We grow profitably with our customers.

Our operating principles

  1. Increase the value of our owner-members’ forests
  2. Implement sustainability objectives and ethical corporate culture
  3. Develop personnel’s core competencies
  4. Grow profitably together with our customers
  5. Increase industrial efficiency
  6. Renew products and services
  7. Strengthen the competitive position through careful selection of markets and customers
  8. Full utilisation of common, efficient business processes, Group Services and synergies
  9. Efficient use of capital in investments
Metsä Group's strategy of growth

Our vision

The preferred partner in developing sustainable business.

Our purpose

Advancing bioeconomy and circular economy by efficiently processing northern wood into first-class products.

We work according to our values

Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.

Metsägroup employees are guided by the values ​​we share: responsible profitability, reliability, cooperation and renewal.

Our values

  • Reliability


  • Cooperation


  • Renewal


  • Responsible profitability

    Responsible profitability