Better packaging

Jarkko Tuominen
Jarkko Tuominen

Recently, there has been a great deal of debate about unnecessary packaging and the drawbacks of plastic. The plastic waste accumulating in our oceans has given rise to environmental concerns among consumers and companies. Many brands have begun to rethink their packaging solutions. The basic functions of packaging include protection and marketing. In addition to these, increasing attention is being paid to eco-friendliness, the safety and origin of materials as well as recyclability.

It's important to give thought to packaging and packaging materials, as well as seeking new alternatives. However, there is the risk that consumers only see packaging  as something harmful. Unnecessary packaging must be avoided, but products should always be packaged appropriately. Good packaging protects the product and reduces waste. Food waste in particular is a major problem.

Packaging has a minimal environmental footprint in comparison with that of the packaged product but continuous improvement is important in all areas. With increasing population and urbanization, the need for packaging also increases, and packaging is increasingly required for both environmental and product safety considerations. We need new kind of solutions. Renewable and pure raw materials and recycling of packaging materials play a key role in this respect.

Fresh fibre packaging boards successfully meet  market trends and needs. They are pure, safe, biodegradable and recyclable. Fresh fibre paperboards do not contain mineral oil residues or other harmful substances and do not pass on flavours, odours or other unwanted properties to food. Paperboards meet food safety requirements and can be placed in direct contact with food.  

For companies producing consumer goods, replacing fossil-based packaging materials with sustainable paperboard packaging is an excellent way to improve the responsibility of their business operations and promote sustainability globally.

There are still plastic and aluminium packaging solutions that cannot reasonably be replaced with fibre-based solutions. But, there are plenty of areas where this is possible. In its development work, Metsä Board focuses on applications where the properties of plastic or metal are not superior and can reasonably be replaced with wood-based products. We develop environmentally sustainable products with competitive properties.

All of our actions have environmental effects, but we can make a difference by making the right choices. Our choices are often based on strong images arising from our emotions. For this reason, when consumers make choices in their daily lives, they must have options that are truly and genuinely resource efficient and environmentally friendly and do not just feel like that.


Jarkko Tuominen
Business Development Director,
Metsä Board

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