The Views blog provides perspectives on the future of Metsä. Find out what our own experts tell about their career in Metsä and the responsible products we make build a more sustainable future. We are united by the values that are easy to stand for, a renewable raw material and an attitude that keeps us always one step ahead.
When I joined Metsä Group around a year ago, the goal was clear: improve the energy efficiency index by three percentage points by the end of 2020. The goal is still clear, but now that I'm a year wiser, the ways by which to achieve it have become clearer.
The world is changing. Mitigating climate change and supporting well-being have become daily topics in the media. Businesses and industries are assessed widely against sustainability criteria. Resource scarcity, population growth, the increase of consumption and urbanisation are steering global development.
Products and services
Many people think that brown baking paper is more sustainable than white. Brown must be less treated with chemicals and therefore better for the environment. But is it?
The word “brand” has an unnecessarily negative ring to it. Brands and branding are often perceived as a superficial attempt to make things look better than they really are. But a brand goes beyond a mere logo or marketing campaign – a brand is precisely the image it forms in people’s minds.