The Views blog provides perspectives on the future of Metsä. Find out what our own experts tell about their career in Metsä and the responsible products we make build a more sustainable future. We are united by the values that are easy to stand for, a renewable raw material and an attitude that keeps us always one step ahead.
Products and services
The word “brand” has an unnecessarily negative ring to it. Brands and branding are often perceived as a superficial attempt to make things look better than they really are. But a brand goes beyond a mere logo or marketing campaign – a brand is precisely the image it forms in people’s minds.