Any personally identifiable information you may provide to Metsäliitto Cooperative or other companies belonging to the Metsä Group (jointly referred to as “Metsä Group”) via any Metsä Group website is protected by this Website Privacy Policy.

Your privacy is important to Metsä Group. This Website Privacy Policy provides you general information on how Metsä Group processes your Personal Data in connection with the website or any other Metsä Group’s website (jointly referred to as “Website”). We collect and process your Personal Data always in accordance with applicable legislation and good data processing practices. If you do not agree with this Website Privacy Policy, Metsä Group advises you not to use our Websites or submit any Personal Data to us.
By accessing and using our Websites, you agree to the terms of this Website Privacy Policy.


You can visit Metsä Group’s Websites without telling us who you are, but there are times when we or our author-ised service providers need your Personal Data to process your order, provide our services or otherwise give you the information or response you are looking for.

“Personal Data” means any information relating to an identified or identifiable natural person such as your name, address, email address, telephone number or company you represent.

When your Personal Data is collected, we use  our best efforts to let you know at the time of collection how we will use the data.

  • Your Personal Data may be used for purposes such as:
  • maintenance and development of our Websites, products and services;
  • marketing and communication such as carrying out market research, direct marketing, informing you of product launches or special promotions;
  • customer satisfaction surveys;
  • performing a contract between you and Metsä Group; and
  • statistical and analytical purposes.

Any Personal Data you choose to provide us in connection with a job application process, whether the job is advertised on Metsä Group’s Website or elsewhere, may be used at Metsä Group for recruitment purposes. Except where you tell us not to, Metsä Group will keep the information for future consideration in accordance with our data retention principles. Please visit Careers at Metsä Group for  more information regarding our recruitment process.


Our legal ground for collecting and processing your Personal Data relates to the customer relationship or other corresponding relationship initiated between us and you when you visit our Websites, contact us or use or order our services, products, promotions or other contents online. Our data processing activities may take place in order to conclude or implement an agreement with you. Furthermore, processing may take place also for our legitimate interests that include e.g. managing and developing our relationship with you as well as keeping track of and improving our products, services, Websites or other contents. If required by law, we may request you to give us your consent before collecting certain Personal Data.

If you give us Personal Data about somebody else, such as your spouse or work colleague, we will assume that you have their permission to do so.


In addition to the Personal Data you may provide us with, our Websites may use technology that enables us to collect certain, non-identifiable technical information. Your activities on Metsä Group´s Websites can be logged, however we are not intentionally trying to identify you from this data, but use it only to gain basic information on the usage of Metsä Group’s Websites such as:

  • service usage volumes
  • which parts of service have/have not been used
  • when internet site is used
  • demographic and geographic user data
  • IT technology used
  • errors in normal functionality

This information helps us to continue to improve our Websites’ functionalities and user experience.


Cookies are small pieces of data sent to your computer device from a website and stored in your web browser while you are browsing the website.We may use cookies on our Websites and collect your Personal Data through them. Find out more about cookies and how you can adjust your cookie settings.

Our Websites use third party analytic service providers, such as Google and/or Adobe Analytics. For information about data collection and usage, please see above the section “Non-identified data”. We are not intentionally trying to identify you behind this data.

Our Websites may use social media plugins, such as the “Like” button used by social networks such as Facebook and LinkedIn. Even if such social media plugin buttons are displayed in some of our Websites, their content comes directly from the social media in question. If you visit our Websites whilst you are logged into a social network, your browser establishes a direct connection with the social network’s servers. The social media plugins on our Websites are subject to the privacy terms of the relevant social media sites. Unless you have given your explicit consent, we do not receive data in an identifiable form from such social media sites.


Metsä Group may disclose your Personal Data to authorized third parties who process personal data on our behalf for the purposes stated in this Website Privacy Policy or in our privacy statements  and are contractually bound to use the Personal Data only to perform the contracted services. We do not share, sell, or lease your Personal Data to any third-parties outside Metsä Group for their marketing use. Furthermore, Personal Data may be disclosed, if we are required to do so by applicable legislation. Such situations may include e.g. provision of data to tax authorities or auditors.


Metsä Group manages your Personal Data and regularly deletes and corrects unnecessary and outdated information when the business relationship or other communications between us and you are active. After the relationship becomes passive, we retain your personal information for pre-defined time periods based on the data controller’s and entire Metsä Group’s genuine needs and legal requirements. Personal information is deleted gradually in accordance with these data retention principles. For more information regarding the retention principles, please read the privacy statements available on our websites.



If you have special grounds that relate to your particular personal situation, you may be entitled to object to pro-cessing of your Personal Data. Please notice that you have this right only to the extent we are processing your Personal Data on the legitimate interest basis, and there are no other legal grounds for us to use this information. When you request us to stop processing your Personal Data, you have to describe the particular personal situation that gives rise to your request.

You also have a right to object to direct marketing and any thereto related profiling.


You are entitled to obtain information about your Personal Data that we are processing as well as receive a copy of such Personal Data.


In some situations you may have the right to require Metsä Group to transfer a copy of your Personal Data  directly to an external data controller. This right is applicable only with respect to such Personal Data you have provided for us yourself under a specific consent or for the purposes of implementing a contract with you.


If you become aware that your Personal Data is incorrect, inaccurate, outdated, unnecessary or contrary to the purposes of data processing activities presented in this Website Privacy Policy and possible other privacy notices connected to processing of the respective information, you can request us to correct it, or if this is not possible, anonymise and eventually erase such information. Alternatively, you can request us to restrict processing of your Personal Data.


We are happy to discuss any questions you might have regarding processing of your Personal Data in order to try to find a solution that satisfies all parties. If you, however, consider that we have not followed the applicable data protection laws, and you cannot reach a solution together with us, you are always entitled to lodge a complaint with the data protection authority.


Metsä Group is a global organization, with legal entities, business processes, management structures, and technical systems that cross borders.

Our Website Privacy Policy is designed to provide protection for your Personal Data, all over the world.

We may share your Personal Data within Metsä Group and transfer it to such countries in the world where we do business. Some countries may provide less legal protection for your information. In such countries Metsä Group will still handle information in compliance with applicable legislation and in the manner we describe in this Web-site Privacy Policy. Your Personal Data may be processed also outside EU or EEA provided that any such parties are contractually bound to the European Commission’s Standard Contractual Clauses or other legally valid methods ensuring that adequate data protection arrangements are in place.


Metsä Group Websites may contain links to other websites. Metsä Group is not responsible for the privacy practices or the content of other such sites.


We may change this Website Privacy Policy, or change, modify or withdraw access to Metsä Group Website, or the content of these pages at any time with or without notice. Please revisit this policy regularly to gain up to date information of our Personal Data processing practices.


The data controller of your Personal Data is either Metsäliitto Cooperative, the parent company of the Metsä Group with registered address and head office at Revontulenpuisto 2, 02100 Espoo, Finland or the Metsä Group company whose Website is in question. You may find the identity of the data controller and its contact details by reviewing the terms and conditions of such product or service you order via our Website.

If you have any questions about this Website Privacy Policy or our Personal Data processing practices, please contact us by email privacy[a] We welcome your questions and suggestions about our Website Privacy Policy.

If you wish to use your rights described in this Website Privacy Policy, such as the right to know what personal data  we process about you, please fill in the personal data request form available on our privacy website and send it to us as instructed in the form.

As a general rule, we do not charge you for using any of your rights. However, we may, at our sole discretion:
(a) refuse to fulfil; or
(b) charge a reasonable fee for fulfilling of several similar consecutive requests or requests that are manifestly unfounded or excessive.

Metsä Group is always entitled to decline a request on statutory grounds. We will inform you if we are unable to fulfil your request and provide you with the grounds for our decision.