Metsä Group Brand examples

Here you can find examples of Metsä Group marketing activities

Bioeconomy is the solution

Intelligent and sustainable wood fibre is Finland's most significant renewable resource. Competitive products from wood-based biomaterials are being manufactured already today - and even better in the future – offering alternatives for fossil materials. This is the idea behind the world’s first biodegradable video production, Intelligent Fibre.

The products featured in the video – a sneaker and headphones out of Äänekoski's pulp and biocomposite – were specifically made by Aalto University ChemArts. The filming was powered with electricity generated by the bioproduct mill. Even the electric car used by the production team was charged with the mill’s electricity.

Read more and watch the making of Intelligent Fibre

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Intelligent forests are here

Metsä is entering a new era. Digitalisation is transforming the forest industry, providing unprecedented solutions that make forests more intelligent. When the data from intelligent forests is combined with expertise, we will be able to optimise forest use and management even better than before, as well as supplying wood accurately according to need and application.


The Intelligent Forests campaign tells the story of the digitalisation of forest through immersive marketing materials and in-depth interview articles with industry experts. Majority of the graphics used in the film were done live "in camera" using two powerful projectors and a specialized software to ensure that the graphics would fit perfectly into the surrounding forest and trees.

Read more and watch the making of Intelligent Forest

Explore Metsä in a new and inspiring way

Pro Nemus is Metsä Group’s visitor centre, providing an experiential cross-section of our operations, products and the opportunities offered by the bioeconomy. The centre, located in the Äänekoski mill area, features exhibitions and interactive experiences. By combining virtual reality, genuine nature and experiences, Pro Nemus tells visitors about the opportunities the forest industry has to offer and how Finnish wood is transforms into various kinds of products.

Would you like to visit Pro Nemus?

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Metsä brand images

The photographic style of Metsä Group is bold and honest. We are an industrial company with our roots in the forest. Our images show the Metsä brand in a strong and positive light. When creating new images, we take into consideration our brand cornerstones – responsible profitability, Metsä-attitude and the value chain. A consistent look and feel strengthens overall brand awareness and reflects the modern and innovative qualities of Metsä.

Employees’ point of view

Our people are our greatest asset when it comes to brand building as well. We are proud of them and they are proud of Metsä. That’s why our people are shown close up – under their real names. This is done in practise in the Metsä Inside Out video series, where the Metsä value chain is opened up trough real employee stories.

Bringing the value chain to life

We know northern wood and its origins inside and out – and we know how to turn it into world class products, from timber and pulp to board and tissue. Our five business areas – Forest, Fibre, Wood, Board and Tissue – form a unique value chain from forest to end-products. This journey is made visible in all of our materials, from videos, texts and images to social media channels and events.

Make the most of every day

The Metsä brand is a guarantee to our customers and partners that we will use our expertise and our main raw material, northern wood, as optimally, efficiently, responsibly and profitably as we can. We deliver on this promise every day, in actions big and small. Here are some examples of how our brand manifests itself in all the different activities of Metsä Group, in Finland and globally.