Metsä is entering a new era. Digitalisation is transforming the forest industry, providing unprecedented solutions that make forests more intelligent. When the data from intelligent forests is combined with expertise, we will be able to optimise forest use and management even better than before, as well as supplying wood accurately according to need and application.
The Intelligent Forests campaign tells the story of the digitalisation of forest through immersive marketing materials and in-depth interview articles with industry experts. Majority of the graphics used in the film were done live "in camera" using two powerful projectors and a specialized software to ensure that the graphics would fit perfectly into the surrounding forest and trees.
Read more and watch the making of Intelligent Forest