Metsä Group’s visual style is true and straightforward, combining high-quality with timeless feel.
The Metsä style is about keeping it simple and clear. All the elements of the Metsä brand – from brand photography and signage to pure graphic applications and illustrations – are shown and communicated as simply and effectively as possible without decoration.
As there is only one Metsä brand, the Metsä Group and all the business areas should have a consistent look and feel to create and strengthen the overall brand awareness, and to reflect the forerunning, modern and innovative qualities of the Group.
If you have any questions about the Metsä brand, the use of the brand elements or marketing communication, please don’t hesitate to contact the Metsä Group communications.