Metsä Group has a uniform visual style for basic work wear. Standard work wear in all production units is a natural part of a unified Metsä Group.

More detailed information about work wear practicalities and the whole collection can be received from your local Purchase Manager. Questions concerning the brand and the visual style can be
addressed to Group Communications.

Metsä Group’s illustration style follows Metsä brand’s clean graphic style.

The illustration style is specifically tailored for visualization of information such as key processes or other abstract concepts.

A more thorough guideline with colour specifications, ready-made elements and principles of construction can be downloaded from databank.

Video footage and motion graphics are a key part of Metsä’s visual communication. A set of key principles have been established to ensure consistency in the motion graphic content. When using graphics with footage in the background always make sure that there is enough calm space for the elements.

When shooting footage, remember to pay attention to leaving enough empty space, or shooting enough “background” footage with calm and serene content, as it can help the post-production phase dramatically.

The grading and image composition should follow the natural, straightforward, clutter-free and honest overall style of Metsä brand.

The opening sequence can also be the title of the video without logo intro where purposeful.

The musical score should be primarily instrumental and contemporary, remaining as a background element, not taking too much attention.