Video footage and motion graphics are a key part of Metsä’s visual communication. A set of key principles have been established to ensure consistency in the motion graphic content. When using graphics with footage in the background always make sure that there is enough calm space for the elements.
When shooting footage, remember to pay attention to leaving enough empty space, or shooting enough “background” footage with calm and serene content, as it can help the post-production phase dramatically.
The grading and image composition should follow the natural, straightforward, clutter-free and honest overall style of Metsä brand.
The opening sequence can also be the title of the video without logo intro where purposeful.
The musical score should be primarily instrumental and contemporary, remaining as a background element, not taking too much attention.