Media

This section contains the definitions and examples on how to maintain Metsä Group’s marketing communication clear and consistent across different media.

Posters

Metsa Group posters 
 

Metsä posters are simple and timeless evoking a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully.

Images must be of the highest quality and the headlines must be concise an meaningful. Together with the image, they should create a noticeable and memorable message.

With medium to dark toned images or colours, all text as well as Metsä identifier should be white.

The exact placement and scale of the (1) headline and (2) optional bodycopy may be adjusted to complement the image, whereas the size and the placement of logo, (3) URL should always remain fixed in their designated positions.

The layout template is available for downloading in the databank.

Poster composition


Metsa Group posters 
 

Metsä Group’s posters have a consistent yet adaptable grid-based framework that allows to create purposeful compositions for various kinds of visual communication needs.

The fixed and repetitive appearance of elements such as Metsä identifier as well as the URL brings an element of uniformity, clarity and consistency to the whole.

A more flexible placement of images, headlines and bodytexts – together with a sufficient amount of white space – can be used effectively to create an element of tension, rhythm and interest without sacrificing overall consistency.

Advertisement / Vertical / Short copy

Metsa Group vertical advertisement 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5). 

Images must be cropped so that no essential elements are excluded. When using multiple images, the space reserved for the image can be divided into modular blocks.

The (1) headlines must be concise. Together with the image, they should create a noticeable and memorable message.

Any (2) bodytext should be concise. 

Additional elements such as (3) social media icons should be kept subordinate in hierarchy (max. 4 mm in diameter)

The layout template is available for downloading in the databank.

Advertisement / Vertical / Long copy

Metsa Group Advertisement vertical 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded. When using multiple images, the space reserved for the image can be divided into modular blocks.

The (1) headlines must be concise. Together with the image, they should create a noticeable and memorable message.

Any (2) bodytext should be concise. 

Additional elements such as (3) social media icons should be kept subordinate in hierarchy (max. 4 mm in diameter) 

The layout template is available for downloading in the databank.

Advertisement / Vertical / Product version


Metsa Group Advertisement vertical 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded. When using multiple images, the space reserved for the image can be divided into modular blocks.

The (1) headlines must be concise. Together with the image, they should create a noticeable and memorable message.

Any (2) bodytext should be concise. Additional elements such as social media icons should be kept subordinate in hierarchy (max. 4 mm in diameter).

The (3) product-specific URL can be positioned to the bottom margin as an alternative, if e.g. the social media icons are grouped righ below the bodytext.

(4) Product name description has a clearly visible designated space in the top-right corner of the ad.

The layout template is available for downloading in the databank.

Advertisement / Horizontal

Metsa Group Advertisement horizontal 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded. When using multiple images, the space reserved for the image can be divided into modular blocks.

The (1) headlines must be concise. Together with the image, they should create a noticeable and memorable message.

Any (2) bodytext should be concise. Additional elements such as social media icons should be kept subordinate in hierarchy (max. 3 mm in diameter).

The layout template is available for downloading in the databank.

Recruitment advertisements

Metsa Group Recruitment Advertisement horizontal 
 

Recruiting is always good news, which also builds the brand in a positive way. In recruitment advertisements, the message should be delivered as clearly as possible. Remember what the target group is, write like you talk and avoid unnecessary jargon.

Metsä Group’s recruitment advertisement layout has a clearly structured content format with predefined positioning and typography for: (1) company intro text, (2)applicant title(s), (3) business unit and city, (4) bodycopy. Four different accent colourways are available for variety and differentiation.

The layout templates are available for downloading in the databank.

Newsletter header


Metsa Group Recruitment Advertisement vertical 
 

Metsä Group’s HTML -based newsletter has a following layout format.

The newsletters’s layout consists of spaces reserved for: (1) a header area, with places for title/labeling as well as Metsä identifier (produced as a static image), (2) an image area as well as (3) an HTML -formatted area for the actual content.