Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).
Images must be cropped so that no essential elements are excluded.
When using multiple images, the space reserved for the image is divided into modular blocks.
The headlines must be concise. Together with the image, they should create a noticeable and memorable message. The white text box must not exceed the vertical middle line in the advertisement.
Any body text should be concise.
Additional elements such as social media icons should be kept subordinatein hierarchy (max. 4 mm in diameter)
The placing of the elements is based on the size of the company symbol, the moose head.
The layout template is available for downloading in the databank.