Information graphics – the way in which we organize, design and visualize data – is a crucial aspect of Metsä brand’s visual identity. Metsä information graphics consist of ready-made pictograms as well as predetermined styles for illustrations, charts and tabular data.

Pictograms are divided into different icon sets tailored for specific purpose. Their role and definitions are explained in the following pages.

Any kind of modification of the Metsä icons is strictly prohibited. Always use proper icon originals. Do not try to recreate or make any new icons.

Metsä illustration style has its own specific guideline document. For further information see page Other guidelines / Metsä Illustration Style

A set of icons have been created specifically for Metsä Group’s business areas. The business area icons are to be used in a relatively small scale for navigational / indexing purposes.

Their role is to improve the recognition and separation of different business area related information from each other.

As the icons are exclusively made for Metsä business areas, they lack universal recognition. The icon should be equipped with a descriptive text for added identification and clarity.

Following size measurements have been defined to keep the usage of the business area icons consistent.

Business area icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

A set of icons has been created to represent Metsä Group’s key materials and processes. The icons are to be used in a thumbnail size scale to represent different materials and process phases. The icon should be equipped with a descriptive text for added identification and clarity.

The following size measurements have been defined to keep the usage of the process icons consistent. 

Process icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

A set of icons has been created specifically for Metsä Group’s key topics. The key topic icons are to be used in a thumbnail size scale to indicate and ease the recognition of Metsä Group’s key topics. The icon should be equipped with a descriptive text for added identification and clarity.

The icons have been designed to a fixed height and proportion to make their use and alignment easy. The following size measurements have been defined to keep the usage of the key topic icons consistent.

The key topic icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

The visual style of tables and charts is clear and functional. Their main purpose is to deliver information in an efficient and simple way, so avoid extra decoration.

The use of borders or lines should be restricted to the bare minimum. Use only horizontal lines in different thicknesses. A thicker 2.0 pt line underneath the heading of the table, and thinner 0.25 pt line dividing the content to different segments.

The primary colour for the tables is Tuhka. Silmu colour can be used in reasonable measures as the primary accent colour. Secondary colours should be used in the order of the examples so that the red colour and tinted colours are always the last (if needed).

Typography is same as in the general publication. Benton Sans should be used throughout in all texts and data. Different type sizes and weights within the Benton typeface family depend on the context. Headings are written always in capital letters, body text in lowercase letters.

Always use tabular lining for the consistent vertical alignment of the numeric content.