The objective of regenerative land use
Our goal is to create operating models and practices that support biodiversity in the built and industrial environments. We aspire for regenerative land use to expand beyond our production facilities, and our aim is to help establish regenerative land use as an internationally recognized model for strengthening natural biodiversity.
Various biodiversity actions are carried out at our mill sites and in the surrounding areas. The Kemi mill and its surroundings have served as Metsä Group’s pilot site for regenerative land use since 2023. In Kemi, harmful invasive predators have been removed, bird and insect species have been studied, endangered biotopes have been re-established, and 15 hectares of various habitats, such as meadows and sun-exposed areas, have been established using seeds of native plants collected from the region. The operating model also explores how biodiversity-enhancing work can be integrated with industrial production. For example, industrial side streams such as lime sludge are being tested as a growth substrate for meadows.
Biodiversity planning and actions do not change the primary purpose of the areas for industrial production, and the built environment remains functional and safe for its intended use. Regenerative land use is implemented in areas that are not in direct industrial use, such as noise barriers, lawns, and industrial wastelands. The aim is to identify the most impactful and cost-effective solutions and apply them to other mill sites. For example, in Äänekoski, over 7 hectares of meadows were established on noise barriers during the construction of our new Kerto LVL mill.
The planning and implementation of various nature-enhancing projects are carried out together with experts and local stakeholders, such as organizations, cities, and municipalities. The operations are guided by the ten principles of regenerative land use.








