The following proportions, clear spaces and alignments have been defined for Metsä Group’s signatures.
In the horizontal version a minimum of half a moose head of clear space must be left between the slogan and the moose head. The horizontal spacing between the elements can be adjusted according to layout.
In the vertical version, the spacing between the signature elements is fixed and should not be adjusted.
The slogan, “Make the most of Metsä”, follows a typeset style derived from Metsä Identity:
Typeface/Weight: Benton Sans Bold
Tracking: -35/1000 Em
Colour: PMS Black 7 / PMS 376
Signature originals can be downloaded from the databank.