Publications and brochures

       

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s publications.

Metsä Group’s publications can be used to convey different amounts of information, while still maintaining a strong and consistent serial appearance.

When creating a new adaptation of the serial look make sure to maintain a sufficient typographic hierarchy (a clear contrast in size and placement) as well as a sufficient clear space below and to the left of the identifier in the covers.

Front cover

Metsa Group publication front 
 

Metsä general publications have a consistent, simple and clean style that evokes an honest and insightful appearance.

All elements, their relative positioning and proportions must follow the fixed layout standards shown on this page. The basic publication title has a fixed typesetting style and placement for the following information: (1) the publication title/headline as well as a space for the year indicator in the consecutive row.

Image area can utilize a high-quality brand image (as in the example) or a more graphic treatment with e.g. special finish (spot varnish, die-cutting or embossing).

The layout template is available for downloading in the databank.

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Front cover / Product brochure

Metsa Group product publication front cover 
 

Metsä product publications follow the same layout principles as the general publications.

All elements, their relative positioning and proportions must follow the fixed layout standards shown on this page.

The product publication cover has two levels of information: (1) a space for product name/title/headline as well as (2) a product spec text in top left corner.

Image area should utilize a high-quality brand image (as in the example).

The layout template is available for downloading in the databank.

Download

Publication grid

Metsa Group publication grid 
 

Metsä publications use a simple grid system to convey a clear, modern and timeless style. The Metsä grid is a 6-column understructure that ensures consistency, integrity and control over various kinds of content across the whole publication.

The use of white space is crucial to the Metsä publications and should be controlled consistently: Layout white space (margins, gutters, columns), text white space (leading, spacing), icon white space (safe-area and grouping of individual graphic elements), content white space, space around and between different content, images, footnotes, captions, headlines, bodycopy, tables, charts).

Grids should be tailored to the specific size of each publication. The use of the grids and layout should be flexible and supporting the content rather than being overtly restrictive and monotonous.

Avoid using too many small images on a spread, as restless layouts divert attention from the images.

Also allow for unprinted space, as it improves readability, recognition of different elements and the overall browsing experience.

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Back cover

Metsa Group publication back cover 
 

Metsä general publications have a consistent, simple and clean style that evokes an honest and insightful appearance.

All elements, their relative positioning and proportions must follow the fixed layout standards shown on this page.

The publication’s back cover has fixed places reserved for brand promise, contact information and social media icons, additional marks such as the PEFC logo and publication paper stock information.

In brand promise text the first line is set with Tuhka grey. In second line accent colour should match colour already used in publication.

Contact information is placed in the lower left corner.

Additional marks and logos are placed in the lower right corner. The colour of the PEFC and/or FSC logo is always black.

Paper stock information (e.g. with Metsä Board paper or paperboard) is placed vertically to the right margin near the publication spine. It typically contains the used paper stock (in g/m²), publishing year (and month) and copyright (© Metsä Group).

The layout template is available for downloading in the databank.


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Download

Back cover / product brochure

Metsa Group product publication back cover 
 

Metsä product publications follow the same layout principles as the general publications.

All elements, their relative positioning and proportions must follow the fixed layout standards shown on this page.

The product publication’s back cover consists of optional spaces reserved for:

(1) a product-related content area,
(2) a trademark credit area as well as
(3) a business area description.

The layout template is available for downloading in the databank.

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Download