Metsä publications use a simple grid system to convey a clear, modern and timeless style. The Metsä grid is a 6-column understructure that ensures consistency, integrity and control over various kinds of content across the whole publication.

The use of white space is crucial to the Metsä publications and should be controlled consistently: Layout white space (margins, gutters, columns), text white space (leading, spacing), icon white space (safe-area and grouping of individual graphic elements), content white space, space around and between different content, images, footnotes, captions, headlines, bodycopy, tables, charts).

Grids should be tailored to the specific size of each publication. The use of the grids and layout should be flexible and supporting the content rather than being overtly restrictive and monotonous.

Avoid using too many small images on a spread, as restless layouts divert attention from the images.

Also allow for unprinted space, as it improves readability, recognition of different elements and the overall browsing experience.

Metsä product publications follow the same layout principles as the general publication.

All elements, their relative positioning and proportions must follow the fixed layout standards as shown above .

The product publication’s back cover consists of optional spaces reserved for a Metsä logo (top left corner), a product-related content area (top left) as well as a business area description (lower left corner above contact information). Metsä signature should not be used at the same time.

The layout template is available for downloading in the databank.