Our strategy

Metsä Group builds better everyday life through Nordic wood, creating value with customer‑centric solutions and high value‑added wood‑based products. Each of our business areas and product lines plays an important role in building our success.

Our parent company is Metsäliitto Cooperative, which ensures a long‑term, owner‑driven approach to growth and resilience.

Our purpose: Better everyday life through Nordic wood

We believe in Nordic wood. It is the primary raw material for all our products and brings an important competitive advantage to our customers. We support the vitality of our owner-members’ forests and increase their economic value by creating demand for wood. The wellbeing of our owner members’ forests is the foundation of our future.

The use of wood in construction, everyday hygiene solutions and the replacement of plastics in packaging all create stable long-term demand for our products, serving as important drivers of our future growth.

Competitive

We increase the value of Metsä

We are a reliable long‑term partner that can consistently deliver high‑quality and high-value wood‑based solutions for our customers. It is important to us to help nurture the vitality of Nordic forests with their owners. Our competitiveness is built on our committed and skilled employees, responsible operations and balanced business portfolios. Each has their own important role in growing Metsä’s value and future for our customers. Competitiveness ensures our long-term ability to operate, invest and grow.

Customer-centric

We stay close to customers

Customers are at the heart of everything we do. We continuously improve services and products to meet our customers’ evolving needs. We support our owner-members with our services in ensuring their wood resources are used sustainably and profitably while enhancing their forests’ long-term value. By strengthening the value‑added use of Nordic wood, we help our customers achieve their sustainability, performance and business goals. We continue to make Nordic wood a compelling choice.

Renewing

We drive bold renewal together

For us, renewal means innovation and solutions grounded in our customers’ needs. It means the ability to continuously evolve our business while staying anchored in Nordic wood as the core. Renewal is about ensuring long‑term relevance, competitiveness and resilience in a rapidly changing operating environment. Driving renewal also means advancing sustainability by using Nordic wood responsibly, increasing material efficiency and developing wood‑based solutions that support customers’ goals.

Values guide our operations

We share our values with Metsä Group. Reliability, cooperation and renewal lay the foundation for responsible profitability.