Metsä Group invests in fossil free future by modernising and expanding Mariestad mill in Sweden

Metsä Group press release 9 February 2023
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Metsä Group, through its tissue business Metsä Tissue, has made a decision to invest in world leading environmental performance in tissue production by modernising and expanding Metsä Tissue’s Mariestad tissue paper mill in Sweden. The investment will increase the availability of locally and sustainably produced tissue products in the Scandinavian market, in which approximately 40% of tissue usage is currently imported. The value of the investment is EUR 370 million and it is one of the largest in the tissue business in Europe and the largest within Metsä Tissue. The construction works will start during spring 2023 and the renewed mill is planned to be operational in the second half of 2025.

With this investment Metsä Tissue will be a forerunning company in investing into sustainable tissue production in Sweden and Scandinavia with its strong brands Lambi, Serla and Katrin. The investment will help to safeguard the security of supply in daily hygiene tissue products with the state-of-the-art mill expansion utilizing most advanced technology. The modernisation and expansion investment is part of Metsä Tissue´s Future Mill Programme which targets world leading environmental and operational performance in tissue production.

”Tissue production is local and it is not sustainable to transport tissue products across long distances. These daily necessity products need to be available in all situations and sustainable local production helps to safeguard the security of supply in the market. This investment aims at just that – availability of sustainable, locally made tissues in a region, which is currently one of the largest net importers of tissue finished goods in Europe. We are proud to develop this business to even more sustainable and locally driven to make what we think are the best tissues in the world, available to consumers in all situations”, says CEO Esa Kaikkonen, Metsä Tissue.

The mill produces high quality Lambi, Serla and Katrin tissue products for both consumer and professional use and the current capacity will be doubled to approximately 145,000 t/a. After the expansion the mill will have a new modern tissue paper machine with the capacity of 70,000 t/a, three new converting lines, for both rolled and folded tissues. Also a fully automated warehouse for finished goods and raw material handling will be built as well as a new office facility.

Improved energy efficiency, lower emissions and improved noise and odor plans used as design criteria in the new expansion

  • The expansion of the Mariestad mill will bring considerable improvements in the environmental performance of tissue production. Despite the doubled production capacity, the fossil CO2 emissions will drop to zero latest by 2030 due to new technology in use.
  • The expansion will focus purely on sustainable fresh fibre production, after which the total fresh fibre share at the mill is 80%.
  • The water consumption per ton will be diminished by 50% to 10 m3/t because of the new paper machine technology, fresh fibre based production and effluent plant modernization which is enabling better utilization of purified water in the Mariestad’s mill water circulation.
  • Tissue as a bulky product with high air content is not economically viable nor sustainable to transport long distances. Logistics emissions are planned to drop by 25% per year due to replacing paper imports with local production.
  • The modernisation brings improvements also to the mill’s neighborhood. With the modern production technology, the mill will have lower noise and odor levels than today. A new noise barrier will lower the noise levels by 3-5 dBA because of new embankments between the mill and residential area and additional 26 silencers will block noise effectively.
  • The mill will be equipped with new technology for water management and more efficient technology for purification, which will have a positive effect on odors. The majority of the new water treatment equipment will be covered, further improving the odour management.

Significant impact on local employment 

Through this investment Metsä Tissue will be hiring around 100 people at the mill before the new extension is in operation. The majority, approximately 75%, will be multiskilled production workers with technical competences. The recruitment for the key positions, like Production Engineers and Automation Specialists, will begin already this year. During the construction phase, the total employment impact is estimated to be around 2,000 person-years.

Manufacturing at the mill will continue normally during the expansion.

Invitation to an open-for-all public event  

Metsä Tissue organises an open-for-all public event on 2 March  from 6 pm to 7 pm local time in Mariestad’s Region Salen. The hosts at the event will be Metsä Tissue’s CEO Esa Kaikkonen, SVP, Nordics Jani Sillanpää and Project lead Esa Paavolainen.

The event will be broadcasted live on Metsä Tissue’s website at and questions can be submitted via the website before the event. 

The event can also be watched on YouTube on Metsä Group’s profile,, soon after the event.  

Mariestad mill

Mariestad mill in Sweden is one of Metsä Tissue's eight tissue paper mills and part of Metsä Group. The mill, originating from 1765 has been part of Metsä Tissue since 1989 and it produces the leading Nordic tissue brands Lambi, Serla and Katrin. 

Metsä Group

For further information, please contact:

Jani Sillanpää, Senior Vice President Nordics, Metsä Tissue, jani.sillanpaa at
Joanna Linnermo-Kumpuoja, Communications Manager, tel. +358 40 555 5868, joanna.linnermo-kumpuoja at

Metsä Group

Metsä Group is leading the way in advancing the bioeconomy. We invest in growth, bioproduct development and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, as well as tissue and greaseproof papers.

Metsä Group’s annual sales amount to approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forests: our parent company is Metsäliitto Cooperative which is owned by nearly 100,000 forest owners. 

Metsä Tissue

Metsä Tissue creates a cleaner everyday life. We are one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally. 

Our brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,500 people. In 2021, our sales totalled EUR 0.9 billion. Metsä Tissue is part of Metsä Group.