Metsä Group’s impact on the Finnish economy is significant: the company’s value-added impact amounts to approximately EUR 3.4 billion per year, and its operations employ more than 30,000 people in Finland. The figures are based on an assessment by KPMG Oy Ab of Metsä’s economic impact in 2023–2025.
- Metsä’s value-added impact is approximately EUR 3.4 billion per year.
- In Finland, we employ a total of around 30,800 people through direct, indirect and induced effects.
- The operations generate approximately EUR 930 million in annual tax revenues.
- The impacts arise from our own operations and a broad domestic value chain.
- The assessment is based on KPMG’s analysis of data from 2023–2025.
The results highlight the key role of the forest industry in the Finnish economy at a time when growth has been slow and the economic outlook remains uncertain.
Metsä’s total output, i.e. its overall impact on the Finnish economy, amounts to EUR 10,060 million per year. This is generated not only by the company’s own revenue but also by its extensive domestic value chain, including procurement, investments and wages, as well as the economic activity they create across different industries.
Metsä’s operations generate an estimated EUR 930 million in annual tax revenues in Finland. This is a scale that translates concretely into Finnish society, for example in the funding of public services. The amount corresponds to the annual salaries of more than 20,000 nurses in Finland.
During the review period, Metsä directly employed an average of 5,750 people in Finland. Procurement, investments, and the spending of wages by directly and indirectly employed people generate an additional nearly 25,000 jobs. In total, the employment impact amounts to approximately 30,800 people – roughly equivalent to the entire employed population of a city the size of Seinäjoki.
Metsä’s value-added impact – the economic value generated in Finland in the form of wages, profits and taxes – is approximately EUR 3.4 billion, a significant contribution to Finland’s GDP.
The impacts extend widely across business sectors and regions: work carried out in forests, logistics and industry is reflected throughout society and the economy nationwide. Investments made in Finland create long-term effects on employment, business activity and public finances.
“The assessment concretely demonstrates the extensive impact that forestry and the forest industry have on employment, economic growth and public finances in Finland. Value is created from Finnish forests and refined into a broad domestic value chain that provides jobs and generates wellbeing across the country.
Finland and Finns will continue to need a vibrant forestry and forest industry to support public finances and employment. In the current environment, it is particularly important that Finland does not, through national decisions, weaken the operating conditions for forestry and the forest industry, but instead supports their renewal, efficiency and international competitiveness,” says Jussi Vanhanen, President and CEO of Metsä Group.
The assessment conducted by KPMG is based on data provided by Metsä for 2023–2025 as well as Statistics Finland data. The analysis was carried out using an input–output model and covers the company’s direct, indirect and induced effects, including the impacts generated by the spending of wages of directly and indirectly employed people in Finland.
Metsä’s operations are an example of how an industry based on domestic natural resources creates broad value for society as a whole.
Appendix: Metsä’s financial impact in Finland
For further information:
Tomi Salo, SVP, Stakeholder Engagement, Metsä Group, tel. +358 45 875 8911
Noora Moilanen, Director, Communications, Metsä Group, tel. +358 44 020 9766
Tomas Otterström, Partner, ESG Advisory, KPMG, tel. +358 40 584 7070
Metsä Group
www.metsagroup.com
Metsä Group has its roots in the Finnish forest: our parent company Metsäliitto Cooperative is owned by approximately 90,000 forest owners. We make wood products that people around the world need every day. We focus on pulp, paperboards, tissue and greaseproof papers, wood products, and wood supply and forest services. We are committed to regenerative forestry that measurably strengthens the forest ecosystem. We promote a culture of diversity, equality and inclusion.
In 2025, our sales totalled EUR 5.8 billion, and we employ about 8,800 people.