Strategy and values

Industrial Efficiency to ensure the continuous improvement of competitiveness

Customer Portfolio Development to ensure the long-term profitability of pulp and sawn timber businesses

Sustainable Solutions to mitigate climate change and to promote circular economy

Reliability arises from the fact that we do our own work well, treat each other fairly and take care of the safety of the work environment together. In the direction of our customers and partners, we always keep what we promise - and we expect the same from others. Trust creates long-term partnerships that create value for both parties.

Cooperation is the foundation of our success. We develop our operations in cooperation with our customers and share information and best practices with each other. The emergence of new innovations also requires wide-ranging cooperation - we think of our versatile partner network as an ecosystem where everyone can utilize their own know-how and contribute to the development of new business.

Continuous renewal makes everyday work more meaningful and varied. We challenge ourselves and each other to develop our own work and the business of the entire company, we are ready to change our perspective and think things in a new way.

Responsible profitability requires that we understand the company's vision, strategy and our own goals. Everyone’s input is part of a common goal, a business that grows and develops and benefits everyone; forests and their owners, our customers, our partners and our own employees. For us, responsible profitability means that we improve the company's profitability and at the same time take responsibility for the environment by listening to our stakeholders.