Logo

       

The logo is one of the most valuable assets in a company. This section contains the definitions and examples on how to use Metsä Group’s logos in a consistent way.

Metsä Group logo

Logo Metsa Group 
 

The Metsä Group logo consists of the company symbol, the moose head, and the company logotype.

The placement and the proportions of the logo elements must not be changed.

There are two versions of the Metsä Group logo: vertical and horizontal.

Logo originals can be downloaded from the databank.

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Logo safe area

Logo Metsa Group Safe area 
 

It is important to allow white space around the logo to ensure visibility and tranquility. A safe area around the logo is based on the width of the moose head symbol.

Logo originals can be downloaded from the databank.

Logo use

Logo Metsa Group Examples 
 

When possible, always use the primary colour version of the logo on white or light coloured surfaces. The secondary white (negative) version is reserved for green or dark coloured surfaces. The black colour version is exclusively for limited black & white printing process.

These principles apply to all logo versions whether horizontal or vertical. Do not use the logo in any other way than specified.

Logo originals can be downloaded from the databank.

Logo use in joint marketing

Logo Metsa Group Examples 
 

In joint marketing / advertising where two or more company logos need to be placed in one advertisement the Metsä logo should be placed into the lower left corner and other company logos should be arranged, distributed and scaled optically to form a visually equal impact.