Metsä Group is the Finnish Athletics Federation's main partner in children's and youth athletics

Metsä Group press release 15 February 2022
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Metsä Group and the Finnish Athletics Federation (SUL) have agreed on a main partnership for children’s and youth athletics in 2022-2024. At the heart of the co-operation are the Seurakisat for children and youth.

Seurakisat are held annually in about 500 different locations in Finland. Approximately 30,000 young people are targeted to take part in the competition during the summertime. Participants are under the age of five to about fifteen.

“The experiences and lessons learned in the field of sport carry you throughout your life. We want to play our part in supporting young people's low-threshold sports activities and thus their everyday well-being,” says Juha Laine, Metsä Group's Senior Vice President, Communications.

Seurakisat are a form of competition at the local level, where children and youth are encouraged to engage in a variety of activities in a safe and joyful manner throughout Finland. The role of the families is emphasized by involving parents as active actors.

“It is great that Metsä Group wants to encourage the sport activities of children and young people. In Seurakisat, the future top athletes will have the sports spark. For this reason, it is important that the Seurakisat are held all over Finland. The number of organizing clubs and competitions is planned to be increased significantly in the coming years,” says Harri Aalto, CEO of SUL.


For further information, please contact:
Juha Laine, SVP, Communications, Metsä Group, tel. +358 10 465 4541
Harri Aalto, CEO, SUL, tel. +358 40 823 4200


Metsä Group

Metsä Group is leading the way in advancing the bioeconomy. We invest in growth, bioproduct development and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, as well as tissue and greaseproof papers.

Metsä Group’s annual sales amount to approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forests: our parent company is Metsäliitto Cooperative which is owned by nearly 100,000 forest owners. 

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