Responsible corporate culture

At Metsä Tissue we are guided by our values – responsible profitability, reliability, cooperation and renewal. Furthermore, we are committed to promote diversity, equality and inclusion in our daily work. Both values and ethical principles are integrated part of Metsä Tissue business strategy.

Metsä Tissue carried out an Ethics Barometer Survey in spring 2020. The survey aimed at providing an insight on how our employees perceive ethics in the workplace and improving our understanding on compliance and ethics-related risks. The Ethics Barometer survey is conducted every second year and our 2030 target is to reach a full 100% score.

Every second year, when the Ethics Barometer is not conducted, we carry out a personnel survey. The aim is to identify the strengths and development areas in order to improve Metsä Tissue as an employer. In 2021 the response rate was good, 77.3%. The overall index of the results was 74.9, clearly higher than that of the external European benchmark group. The survey will give us insight of our personnel’s views about their work, the workplace community and leadership, as well as about us as an employer. For the personnel survey our target is to reach the index of 90 by 2028.

  • 100


    Target 2030: Metsä Tissue Ethics Index

  • 83.6


    Metsä Tissue Ethics Index in 2020

  • 90


    Target 2028: Metsä Tissue Personnel Survey Index

  • 74.9


    Metsä Tissue Personnel Survey Index in 2021

Leadership, communication and equality were selected as development areas based on the 2020 Ethics Barometer results.

"The development targets we identified included different areas of management such as the equal treatment of people, and the creation of a culture in which people have the courage to report unethical behaviour and in which their concerns are addressed. There’s still a lot we need to do together with our employees to improve these things, and we’re starting to work with these topics immediately."

- Jukka Oinonen, Senior Vice President, HR

In order to strengthen the ethical company culture and give deeper insights into the Code of Conduct and ethics related topics, Metsä Tissue carried out an additional Code of Conduct training for all managers in 2021. Trainings were organized for 250+ managers with a focus on equality, diversity and inclusion as a part of Metsä Tissue leadership.