Packaging protects hygiene products

The packaging that protects hygiene tissue products plays a crucial role in enabling deliveries of the products to the end users in a hygienic and safe condition. Thus packaging has to be both practical and sustainable. Plastic is a commonly used and proven packaging material in consumer products, having the ability to protect the tissues in an efficient way and functioning well in the production process and across the supply chain. At Metsä Tissue, we continuously look for ways to reduce, recycle, and replace fossil-based plastics in packaging and our goal is to have an offering with fossil-free products and packaging by 2030.
  • 100


    Target 2030: fossil-free packaging

  • 88


    share of fossil-free packaging in 2023


  2023 2022 2021
Share of fossil-free packaging 88 % 89,0 % 88,2 %
Share of recycled plastic in plastic packaging 
39 % 24,4 % 17,1 %

Majority of the packaging material Metsä Tissue uses is carton board and other wood fibre based materials, which are mainly used in toilet tissue and household towel rolls’ cores, paper hand towel products’ banderols and in the carton boxes used for transporting goods. While plastic packaging is the most commonly known packaging material by consumers , plastic represents only 9% of all packaging materials used by Metsä Tissue. The target in plastic packaging material use is to continuously increase the share of recycled raw material. 

During 2023 the share of recycled raw material in plastic packaging increased steadily in all of Metsä Tissue’s production sites. In total Metsä Tissue reduced its use of virgin, fossil based plastic 2 695 tons, equaling saving of over 5.1 million kg of fossil CO2eq or 7.2 million liters of oil not being used for plastic production.