Fresh fibres as our main raw material

Metsä Tissue is committed to using fresh fibre originating from sustainably managed Northern forests, where economic, social and environmental issues are balanced and integrated. Our main raw material and key focus is high quality fresh fibre. At the moment, we use fresh fibres in approximately 50 percent of our tissue paper products.  Most of the fresh fibre comes from Metsä Fibre, which is part of Metsä Group and, in turn, sources its wood from Metsä Forest. This ensures the close availability of a first-rate sustainable and pure raw material and makes Metsä Tissue a unique operator in the European tissue paper market. The origin of the wood we use is traceable, and it comes from sustainably managed and certified or controlled forests.

We believe that the use of fresh fibres with modern technology is the best hygiene solution for the future. There are clear benefits in making hygiene tissues from fresh fibres: fresh fibre production requires less water & energy and generates less waste than recycled paper production. Fresh fibres are also a great fit for hygiene products as they secure optimal product safety. 

When using fresh fibres for tissue manufacturing, we act sustainably across the whole value chain, starting all the way from the forests.

Forest certification systems PEFC and FSC®

Metsä Tissue promotes forest certification systems, such as PEFC and FSC® that are based on independent third-party verification. The company’s primary fresh fibre suppliers are chain-of-custody certified. In 2020 91 per cent of our fibres were either PEFC and FSC® certified, and they are fully traceable to sustainable sources.

(FSC-C004147, PEFC/02-31-77)