Customer Focus program aims at systematic growth with key customers based on Metsä’s unique value chain offering.
Strategy and values
The cornerstones of our strategy is to be close to customers and serving them locally by providing sustainable future hygiene solutions based on the responsible use of renewable northern wood. Our operations aim to achieve industrial and material efficiency and to continuously improve the environmental performance of our mills. Our competitive advantages include a responsible value chain from forests and responsibly produced raw materials to the final product, strong brands and high quality products, as well as reliable delivery and customer service. Metsä Tissue is committed to developing a diverse, equal and inclusive culture where everyone has the opportunity to succeed in working life and to be an equal member of the work community. Equality and non-discrimination are important principles and an integral part of our ethical culture.
Our strategic programmes
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Customer Focus
Customer Focus -
Lean Supply Chain
Lean Supply ChainLean Supply Chain program aims to create efficient and lean value proposition to local markets.
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Future Mill
Future MillFuture Mill program focuses on developing a sustainable mill network and world-class productivity, based on fresh fibres.
Our vision
The preferred partner in developing sustainable business.
Our purpose
Advancing bioeconomy and circular economy by efficiently processing northern wood into first-class products.
Business Environment
We operate in a European tissue paper market and in the global greaseproof paper market. Tissue paper products are daily necessities.
The use of tissue papers is well established and market growth is mainly driven by strengthened hygiene practices, which affect the demand for hand towels and kitchen towels in particular. The tissue business is local in nature, which reduces the transportation need of tissue paper and improves the critical availability of daily necessities.
Metsä Tissue will focus on increasing the fresh fibre-based production to ensure security of supply for its customers despite the decreasing availability of recycled fibres and to produce tissue paper as energy-efficiently as possible.
Megatrends
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1
Conscious consumption
Stems from the need to act responsibly, so consumption wouldn’t exceed the world’s ecological carrying capacity. People want to make good choices.
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2
Resource efficiency
Means using the world’s finite resources sustainably and reducing waste. We operate according to the principles of circular economy, reduce waste and emissions, and we are using a fully renewable raw material, fresh fibre, in our tissue paper products.
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3
Locality
The challenges of longer supply chains have increased the value of locality. We operate close to our raw materials and markets, which minimises the transportation needs for products. Close production supports local employment and our sustainability objectives.
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4
Sustainability
Is crucial for mitigating climate change and ensuring our future. At Metsä Group, sustainability is a part of everything we do and we are committed to our 2030 sustainability objectives.
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5
Digitalisation
Is the most prominent technology trend, transforming consumer behaviour, customer experience and the industry. In tissue business digitalisation also has an impact on the availability of recycled raw material, which increases the role of fresh fibres.
We work according to our values
Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.
Metsä Group employees are guided by the values we share: responsible profitability, reliability, cooperation and renewal.
Our values
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Reliability
ReliabilityReliability arises from the fact that we do our own work well, treat each other fairly and take care of the safety of the work environment together. In the direction of our customers and partners, we always keep what we promise - and we expect the same from others. Trust creates long-term partnerships that create value for both parties.
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Cooperation
CooperationCooperation is the foundation of our success. We develop our operations in cooperation with our customers and share information and best practices with each other. The emergence of new innovations also requires wide-ranging cooperation - we think of our versatile partner network as an ecosystem where everyone can utilize their own know-how and contribute to the development of new business.
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Renewal
RenewalContinuous renewal makes everyday work more meaningful and varied. We challenge ourselves and each other to develop our own work and the business of the entire company, we are ready to change our perspective and think things in a new way.
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Responsible profitability
Responsible profitabilityResponsible profitability requires that we understand the company's vision, strategy and our own goals. Everyone’s input is part of a common goal, a business that grows and develops and benefits everyone; forests and their owners, our customers, our partners and our own employees. For us, responsible profitability means that we improve the company's profitability and at the same time take responsibility for the environment by listening to our stakeholders.
