Metsä Tissue’s own strong brands play an important role in our strategy. Customer and consumer-driven product development as well as marketing that makes an impact are key in our brand development. In addition to our own brands, we develop and manufacture private-label products for leading European retailers.
Lambi and Serla are the leading consumer tissue brands in the Nordic region.
Katrin offers smart and functional hygiene solutions for public washrooms and workplaces.
Tento is the leading consumer brand in Czech Republic and Slovakia, Mola is a familiar brand in Poland.
SAGA serves consumers in Finland and Baltics and professionals around the world.
Our products are manufactured in Finland, Sweden, Germany, Poland and Slovakia. We are committed to conducting our business in a responsible manner and taking into account the social, environmental and economic impacts of our actions. Our nine mills are located within our main market areas and our products are manufactured as close to consumers as possible, reducing carbon dioxide emissions and transportation needs as efficiently as possible.
Metsä Tissue stands out from others on the market with its unique value chain, stretching from sustainably managed northern forests to the responsible production and distribution of renewable products. Our value chain ensures sustainability throughout the chain. We want to be the preferred partner in developing sustainable business.
Renewable fresh fibre is the main raw material of our tissue paper products. We obtain it from forests that grow more than they are used and whose biodiversity is ensured. As part of Metsä Tissue’s climate- and material-efficient use of wood, fresh fibre also paves the way for an efficient circular economy.
Tissue paper made of fresh fibre is high-quality, safe and naturally suitable for hygiene use and food contact. According to a study conducted at our mills, the carbon footprint of a roll of tissue paper made of fresh fibre is smaller than that made of recycled fibre.
Our sustainability objectives encourage us to engage in continuous improvement. Metsä Tissue targets fossil-free mills and (own produced) products, reduction of logistics emissions, and works towards a 100% safe and ethical workplace by 2030.
We aim at world-class environmental performance with our Future Mill concept and are planning related investments in the UK and in Mariestad, Sweden.