Renewable fresh fibre is the main raw material of our tissue paper products. We obtain it from forests that grow more than they are used and whose biodiversity is ensured. As part of Metsä Tissue’s climate- and material-efficient use of wood, fresh fibre also paves the way for an efficient circular economy.
Tissue paper made of fresh fibre is high-quality, safe and naturally suitable for hygiene use and food contact. According to a study conducted at our mills, the carbon footprint of a roll of tissue paper made of fresh fibre is smaller than that made of recycled fibre.
- The production of paper for fresh-fibre products requires less energy and water and also generates considerably less waste.
- Digitalisation and the increased size of transport packages, for example, present considerable challenges to the availability and quality of recycled fibres in tissue paper production.