Metsä Timber Online brings together sawn timber ordering, delivery tracking and document management in one service. The portal is available to customers 24/7.
In the Marketplace section, customers can browse the product range, check availability in various lengths, and place orders. The Track & Trace feature gives customers up-to-date visibility into order and delivery status. Order-related documents are automatically stored in the portal.
"Our goal is that the customer does not need to search for information in multiple places. All information related to ordering and deliveries is available in one service, and sawn timber products can be ordered with just a few clicks," says Metsä Fibre’s Online Sales Manager Björn Kilian.
Product availability is continuously improved
The product availability in the Marketplace section is expanded on a regular basis. The aim is to give customers the option to manage more of their sourcing through one channel.
"Every development step is driven by customer feedback, and our goal is for the service to continuously evolve in a direction that brings tangible benefits to our customers' daily operations. Developing and delivering customer value through a digital service is always a team effort. Behind a service that brings added value to our customers is not only a dedicated and skilled digital team, but also great support from our other functions," says Kilian.
Refined search filters and new availability notifications bring added efficiency to sawn timber sourcing
The product search filters in the Marketplace section have been refined. The product range can now be filtered more precisely by dimensions, length and grade, with length-specific availability and pricing information displayed in the same view.
As a new feature, customers can now mark products as favourites. When a marked product becomes available, the customer receives an automatic email notification. The feature has been designed specifically for situations where availability varies, and a quick response is important for the customer.
Continuous development together with customers
The development of Metsä Timber Online is based on customer feedback and continuous monitoring of customer and market needs. In the near future, product availability will be further expanded so that the portal covers an even larger share of Metsä Fibre's sawn timber offering.
"The most important thing in developing the service is to understand how the customer uses the portal as part of their own sourcing process and where we can make their work easier. Customer feedback has guided the development from the very beginning, and it is reflected in every update we have brought to the service," says Kilian.
New features are communicated to customers regularly as part of the service development
Alongside technical development, Metsä Fibre also invests in customer communication and marketing directed at service users. New features and service developments are communicated to customers on a regular basis, ensuring that improvements become part of the customer's daily operations as quickly as possible.
"The value of a digital service is ultimately measured by how well it serves the customer's own daily operations and business. That is why we also make sure that communication about the service is clear, timely and always driven by customer needs," adds Metsä Fibre’s Digital Marketing Specialist Jani Alanen.
Kilian and Alanen encourage customers to explore the new features of the service.
"We encourage our customers to make the most of Metsä Timber Online. The online service has been built to make sawn timber sourcing easier, and every update has been made based on customer needs and feedback. The best way to discover the service's possibilities is to try them out in practice. Your Metsä Fibre contact person will be happy to tell you more and help you get started," concludes Kilian and Alanen.