The updated packaging was designed in collaboration with Metsä Board, and it uses Metsä Pine, Metsä Birch and Metsä High Yield pulp as its raw material.
"Our aim was to create a premium packaging experience with an especially appealing and eye-catching package," says Eva Martin, VP, Marketing at Metsä Fibre.
The design of the packaging is stylishly minimalist, and all parts of it are made of uncoated material, giving it a natural feel. In addition to the effects created through embossing, the silver Metsä logo created by hot foiling adds an attractive contrast.
"We wanted to create sample packaging that showcases Nordic wood fibre in the best possible way and highlights the best qualities of folding boxboard and corrugated board," says Ilkka Harju, Packaging Services Director at Metsä Board.
The inner packaging of the box is made from micro-corrugated paperboard. The packaging is finished with an outside sleeve made from Metsä Board folding boxboard (MetsäBoard Natural FBB 325 g/m2).
Sustainability principles are behind the choice of materials for the recyclable packaging. The inner packaging is completely glue-free, with glue being used only on the sides of the sleeve part.
There are two different types of packaging, one for pulp and the other for pulp sheets.