Metsä Fibre’s strategy guides the company’s development and strengthens our competitiveness in a changing global market. At the heart of the strategy is one clear objective: to ensure the profitability of the business and our company’s competitiveness both in the short and long term – through continuous renewal.
Better everyday life through Nordic wood
We all share a common purpose at Metsä Group: we create better everyday life through Nordic wood.
Nordic wood is at the core of everything we do. It is the main raw material of our products and an important competitive factor for us. We ensure that forests remain vital also in the future and increase the value of forest owners’ forest assets by creating high-quality wood-based products. That is why: better everyday life through Nordic wood.
In Metsä Fibre, we want to be the world’s most competitive supplier of softwood pulp and build sustainable profitability in the sawn timber business from Nordic wood.
Together we are building Metsä Fibre that is competitive, customer-centric and continuously renewing – and that creates better everyday life through Nordic wood also in the future.
