Metsä Group announces nominated charity for the Metsä 2025 Sustainability Awards

Metsä Group’s tissue paper business, Metsä Tissue, is pleased to announce that The Hygiene Bank has been chosen as the nominated charity for the 2025 Sustainability Awards.
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As part of its 2025 Sustainability Awards event, to be held on 19 March 2025, Metsä Tissue has chosen to support The Hygiene Bank, a UK-registered charity dedicated to ensuring that everyone living in the UK has access to essential hygiene products.

The Hygiene Bank is a grassroots charity and social movement dedicated to providing hygiene essentials to those in need across the United Kingdom. Founded on the belief that everyone deserves access to basic hygiene products, The Hygiene Bank works tirelessly to address hygiene poverty and advocate for systemic change. Its network of local projects is powered by volunteers, who collect donated hygiene products and distribute them to people in need via local community partners such as food banks, schools and shelters.

The Hygiene Bank believes that everyone deserves to feel clean. They challenge the injustice of hygiene poverty and advocate for a future where everyone has access to the basics they need.

Metsä Tissue has chosen The Hygiene Bank as our preferred charity for the event because we know that access to good hygiene can promote health for everyone. The Hygiene Bank aims to ensure that everyone across the UK has access to everyday hygiene products, protecting their mental and physical health, and their social wellbeing. Its network of local community partners and its help for those in poverty, in particular women and children, is aligned with Metsä Tissue’s strategic goals of locality and social value, where children’s charities are a priority, says Mika Paljakka, SVP for UK & Ireland, Metsä Tissue.

“We are thrilled to have been chosen by Metsä Tissue to support The Hygiene Bank during the Sustainability Awards 2025. This partnership not only helps us provide the basic hygiene essentials to people pulled into hygiene poverty across the UK, but also highlights the power of unity in making a difference. Together, we can end hygiene poverty, once and for all”, says Ruth Brock, CEO of The Hygiene Bank.

In addition to the funds raised at the 2025 Sustainability Awards ceremony, Metsä Tissue will be supporting The Hygiene Bank between now and 19 March 2025, and encouraging its customers and partners to do the same.

For more information about the important work of The Hygiene Bank, including the locations of its local projects and donation drop off points, visit

About the 2025 Sustainability Awards

The Sustainability Awards were founded in partnership with the Cleaning & Services Support Association (CSSA) in 2023 with the aim of shining a spotlight on sustainability across the cleaning and hygiene industry. The 2025 Sustainability Awards ceremony will be held at the Pelligon in Canary Wharf in London, on 19 March 2025.

Details of the awards and how to enter are available on the 2025 Sustainability Awards website. Nominations are free to enter and the deadline for entry is 31 August 2024.

About the Cleaning & Services Support Association - The CSSA is run by the Cleaning Industry for the Cleaning Industry. It exists to help businesses Grow, Comply, Change and Innovate. They do this through their accreditations, recognising greatness, key events, online and offline business advice, and having government representation.

For further information on the 2025 Sustainability Awards, please visit the website – – or contact Denise Nee by telephone on 0845 601 8266 or by email at

Metsä Group 

Metsä Group’s Tissue and Greaseproof Papers business, or Metsä Tissue, produces hygiene products for households and professionals, and greaseproof papers for food preparation and packaging. Our high-quality locally produced brands ­– Lambi, Serla, Mola, Tento, Katrin and SAGA – make daily life cleaner. We promote a diverse, equal, and inclusive culture. Our 2023 sales were EUR 1.3 billion, and we have approximately 2,500 employees. Metsä Group’s parent company Metsäliitto Cooperative is owned by around 90,000 Finnish forest owners.

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