Lambi won first prize in Internet Advertising Competition

Internet Advertising Competition (IAC) is fully dedicated to online advertising. Web Marketing Association has arranged the competition since 1999. The competition has 88 different industry categories, each with 14 different formats. The participants, such as Toyota, Disney, Nokia and BMW are all over the world: Europe, America, Australia and Asia. Metsä Tissue's Lambi Kids online campaign has won the first prize in Internet Advertising Competition in Best Consumer Goods Online Campaign category.
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The Lambi Kids online campaign was created with digital agency White Sheep Isobar and advertising agency King.

For more information, please contact:

Svenja Eichenberg, Brand Director, Lambi
Tel.  +49 2251 812 277

Soft and hygienic Lambi products are produced using 100% pure new cellulose. The fibre raw material originates from responsibly managed forests. Lambi products have been awarded the Nordic Swan ecolabel. Lambi products were first introduced to consumer in 1962 under the Vita Lamm label in Sweden. Currently Lambi products are available in 15 countries. The Lambi sales line is over 140 million euros per year.

Metsä Tissue is a leading tissue paper products supplier to households and large-scale consumers in Europe. We are also the world’s leading supplier of baking and cooking paper products. Our main brands are Lambi, Serla, Mola, Tento, Katrin, Fasana and SAGA. We have 3200 employees and production based in Finland, Germany, Poland, Russia, Slovakia and Sweden. Our turnerover is EUR 940 million. Metsä Tissue is part of the Metsäliitto Group.