Our strategy

Sustainable, customer focused and increasing wood supply based on comprehensive forestry services and data driven way of working.

Metsä Group's operating principles

  1. 1.

    Increase the value of our owner-members’ forests

  2. 2.

    Implement sustainability objectives and ethical corporate culture

  3. 3.

    Develop personnel’s core competencies

  4. 4.

    Grow profitably together with our customers

  5. 5.

    Increase industrial efficiency

  6. 6.

    Renew products and services

  7. 7.

    Strengthen the competitive position through careful selection of markets and customers

  8. 8.

    Full utilisation of common, efficient business processes, Group Services and synergies

  9. 9.

    Efficient use of capital in investments

Our strategic programmes

  • Frontrunner in sustainable forestry

    Frontrunner in sustainable forestry

  • Superior customer experience

    Superior customer experience

  • Most efficient operations

    Most efficient operations

  • Value-based, reliable partnerships

    Value-based, reliable partnerships

Our vision

The preferred partner in developing sustainable business.

Our purpose

Advancing bioeconomy and circular economy by efficiently processing northern wood into first-class products.

We work according to our values

Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.

Metsägroup employees are guided by the values ​​we share: responsible profitability, reliability, cooperation and renewal.

Our values

  • Reliability


  • Cooperation


  • Renewal


  • Responsible profitability

    Responsible profitability