Our strategy
Metsä Group's operating principles
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1.
Increase the value of our owner-members’ forests
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2.
Implement sustainability objectives and ethical corporate culture
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3.
Develop personnel’s core competencies
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4.
Grow profitably together with our customers
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5.
Increase industrial efficiency
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6.
Renew products and services
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7.
Strengthen the competitive position through careful selection of markets and customers
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8.
Full utilisation of common, efficient business processes, Group Services and synergies
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9.
Efficient use of capital in investments
Our strategic programmes
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Frontrunner in sustainable forestry
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Superior customer experience
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Most efficient operations
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Value-based, reliable partnerships
Our vision
Our purpose
We work according to our values
Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.
Metsägroup employees are guided by the values we share: responsible profitability, reliability, cooperation and renewal.
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Our values
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Reliability
ReliabilityReliability arises from the fact that we do our own work well, treat each other fairly and take care of the safety of the work environment together. In the direction of our customers and partners, we always keep what we promise - and we expect the same from others. Trust creates long-term partnerships that create value for both parties.
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Cooperation
CooperationCooperation is the foundation of our success. We develop our operations in cooperation with our customers and share information and best practices with each other. The emergence of new innovations also requires wide-ranging cooperation - we think of our versatile partner network as an ecosystem where everyone can utilize their own know-how and contribute to the development of new business.
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Renewal
RenewalContinuous renewal makes everyday work more meaningful and varied. We challenge ourselves and each other to develop our own work and the business of the entire company, we are ready to change our perspective and think things in a new way.
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Responsible profitability
Responsible profitabilityResponsible profitability requires that we understand the company's vision, strategy and our own goals. Everyone’s input is part of a common goal, a business that grows and develops and benefits everyone; forests and their owners, our customers, our partners and our own employees. For us, responsible profitability means that we improve the company's profitability and at the same time take responsibility for the environment by listening to our stakeholders.
