Metsä Tissue's SAGA brand launches innovative One-Up concept

SAGA, Metsä Tissue's top-end brand for home cooks and professional chefs worldwide, is proud to announce the launch of a revolutionary new product concept: One-Up.
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This ingenious invention combines the convenience of the classic pop-up tissue box with SAGA’s unique range of high-performance baking and cooking papers. Put the two together and you have a pioneering one-hand dispenser that makes cooking easier, faster and more fun than ever.

“We all know how handy it is to use a pop-up tissue box. Now imagine the same in the kitchen. As soon as a sheet is pulled out, the next one appears automatically. The sheet can be removed from the dispenser with just two fingers, offering greater convenience and hygiene. As the sheets are optimally folded and do not curl, they are extremely easy to handle,” describes Mari Lappi-Kaipio, VP Marketing, Baking and Cooking Business.

One dispenser, three handy applications

“SAGA One-Up products are offered in three dispenser formats tailored for different applications. The small Bistro size is designed for contact grills in convenience food outlets whereas the medium-sized sheet is suitable for Aroma cooking and serving in full-service restaurants. The largest One-Up sheet fits GN 1/1 sized trays and dishes and is ideal for catering businesses,” she adds.

SAGA One-Up products will be available in Russian, Polish and Finnish retail stores from 2012 onwards and for professional users from the last quarter of this year onwards via Metsä Tissue’s SAGA team.

The SAGA brand offers an inspirational, multipurpose range of products for people who want to cook tasty, healthy food conveniently and creatively. Fully biodegradable, SAGA papers save time, money and nature by making preparation, cooking and cleaning easier, faster and more energy-efficient. Read more about the delicious world of SAGA and about the new One-Up line on the Internet at

For more information, please contact:

Mari Lappi-Kaipio, VP Marketing, Baking & Cooking, Metsä Tissue
Tel. +358 50 401 2288

Raija Mörö, SVP, Baking & Cooking, Metsä Tissue
Tel. +358 (0) 1046 47610                                                       

SAGA is a registered trademark of Metsä Tissue. As proof of its high environmental performance, the whole product range is Swan-labelled. SAGA products are made of renewable primary fibre sourced from sustainably managed Nordic forests. All products in the range are PEFC-certified and are fully biodegradable.

Metsä Tissue is a leading tissue paper products supplier to households and industrial consumers in Europe. We are also the world’s leading supplier of baking and cooking paper products. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. We have production units based in Finland, Germany, Poland, Russia, Slovakia and Sweden and we have some 3200 employees. Our turnover is EUR 940 million. Metsä Tissue is part of the Metsäliitto Group.