Customer satisfaction with Metsä Group's wood harvesting at a record high – the thinning result remained good in 2025

Metsä Group is committed to the principles of regenerative forestry and systematically tracks the volume and quality of the growing stock left in the forests, as well as the quality of the machinery tracks, in connection with regeneration felling and thinning operations. The 2025 inspections show that thinning results have remained roughly at the same strong level as in 2024. In 2025, customer satisfaction in harvesting reached a new record high. High-quality forest management measures conducted at the right time play a major role in achieving a good thinning result.
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In 2025, Metsä Group’s own employees conducted more than 1,100 quality checks across Finland. In addition to its own inspections, Metsä Group monitors the measurements conducted by its contractors and uses third-party assessments conducted by Tapio. 

Measurements over the last five years show a clear improvement in both thinning intensity and machinery tracks. The results of the 2024 measurements improved significantly from the previous year, with the share of thinning conducted in accordance with forest management recommendations being about 75%. The actual outcome for 2025 was almost at the same level. 

In practice, thinning that would be 100% in line with the good thinning model are impossible because the trees and the forestry work done to date on some sites do not enable harvesting that would comply with all the quality criteria. High-quality forest management measures conducted at the right time play a major role in achieving a good thinning result. For example, according to an inspection conducted by Tapio in 2024 on the felling sites of Finsilva, a major customer of Metsä Group that conducts systematic forest management, the density of the remaining growing stock complied with forest management recommendations on 93 per cent of sites.

Forest owners’ feedback on harvesting conducted by Metsä Group has improved notably in recent years, reaching yet another record high in 2025. 

“Our contractor partners do an excellent job in Finnish forests. We maintain close cooperation in quality control, and the activities are constantly developed. The record-high customer satisfaction indicated by feedback on wood harvesting tells us that we are moving in the right direction,” says Ilkka Köntti, SVP, Production at Metsä Group’s Wood Supply and Forest Services. 

For further information, please contact:

Ilkka Köntti, SVP, Production, Metsä Group Wood Supply and Forest Services, tel.+358 40 663 1417

Juha Laine, SVP, Marketing and Communications, Metsä Group Wood Supply and Forest Services, tel. +358 50 346 0350


Metsä Group’s Wood Supply and Forest Services 
metsagroup.com/metsaforest

Metsä Forest provides and develops services for the members of Metsä Group’s parent company, Metsäliitto Cooperative. The company procures all the wood used by Metsä Group’s production units. The cooperative consists of more than 90,000 forest owners, who own about half of Finland’s privately owned forests. We are committed to regenerative forestry to measurably strengthen the state of forest nature. We promote a culture of diversity, equality and inclusion. 

In 2024, our sales totalled EUR 2.4 billion, and we have around 700 employees. The sales of the whole Metsä Group were EUR 5,7 billion.