Strategy
Our strategy is to provide efficiently sustainable wood products with excellent value for builders of tomorrow.
We implement our strategy through three strategic programmes that drive sustainable growth and industrial efficiency.
Strategy and values
We are one of Europe’s leading manufacturers of engineered wood products. We deliver sustainable and value added wood products for construction and transport industries.
Metsä Wood’s strategic programmes
-
Most preferred partner
Most preferred partnerMost preferred partner focuses on building a long-term profitable customer portfolio in those segments where we see sustainable growth and competitive advantage. We support our customers through technical customer service and aim to improve customer experience.
-
Product portfolio development
Product portfolio developmentProduct portfolio development ensures products that add value to selected customer segments. In product development we secure the efficient utilization of production capacity and raw materials.
-
Sustainable industrial efficiency
Sustainable industrial efficiencySustainable industrial efficiency aims at continuously improving the competitiveness of our products. We systematically develop our production capacity and personnel’s know-how and focus on the high-quality implementation of our business processes.
Our vision
The preferred industrial partner in engineered wood and upgraded products.
Our purpose
Advancing bioeconomy and circular economy by efficiently and sustainably processing northern wood into first-class products.
Metsä Wood's Business Environment
Our business environment is currently defined by the increasing demand for sustainable, carbon storing and material efficient wood products. Urbanization is driving the growth of multistorey construction and demand for construction productivity, and this is where we want to play an important role in providing sustainable solutions.
We work according to our values
Success depends on us! We all at Metsä Group do significant work. Our work produces well-being not only for ourselves and our loved ones, but also for society and the environment as a whole. Our efficient mills and environmentally friendly products play an important role in counteracting the fossil economy and combating climate change.
Metsägroup employees are guided by the values we share: responsible profitability, reliability, cooperation and renewal.
Read more
Our values
-
Reliability
ReliabilityReliability arises from the fact that we do our own work well, treat each other fairly and take care of the safety of the work environment together. In the direction of our customers and partners, we always keep what we promise - and we expect the same from others. Trust creates long-term partnerships that create value for both parties.
-
Cooperation
CooperationCooperation is the foundation of our success. We develop our operations in cooperation with our customers and share information and best practices with each other. The emergence of new innovations also requires wide-ranging cooperation - we think of our versatile partner network as an ecosystem where everyone can utilize their own know-how and contribute to the development of new business.
-
Renewal
RenewalContinuous renewal makes everyday work more meaningful and varied. We challenge ourselves and each other to develop our own work and the business of the entire company, we are ready to change our perspective and think things in a new way.
-
Responsible profitability
Responsible profitabilityResponsible profitability requires that we understand the company's vision, strategy and our own goals. Everyone’s input is part of a common goal, a business that grows and develops and benefits everyone; forests and their owners, our customers, our partners and our own employees. For us, responsible profitability means that we improve the company's profitability and at the same time take responsibility for the environment by listening to our stakeholders.
