Strategy
Our strategy is to provide wood products with excellent value for builders of tomorrow.
We implement our strategy through three strategic programmes that drive sustainable growth and industrial efficiency.
Strategy and values
We are one of Europe’s leading manufacturers of engineered wood products. We deliver sustainable and value added wood products for construction and transport industries.
Metsä Wood’s strategic programmes
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Most preferred partner
Most preferred partnerMost preferred partner focuses on building a long-term profitable customer portfolio in those segments where we see sustainable growth and competitive advantage. We support our customers through technical customer service and aim to improve customer experience.
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Product portfolio development
Product portfolio developmentProduct portfolio development ensures products that add value to selected customer segments. In product development we secure the efficient utilization of production capacity and raw materials.
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Sustainable industrial efficiency
Sustainable industrial efficiencySustainable industrial efficiency aims at continuously improving the competitiveness of our products. We systematically develop our production capacity and personnel’s know-how and focus on the high-quality implementation of our business processes.
Our vision
The preferred industrial partner in engineered wood and upgraded products.
Our purpose
To advance bioeconomy and circular economy by processing northern wood efficiently into first-class products.
Metsä Wood's Business Environment
Our business environment is currently defined by the increasing demand for sustainable, carbon storing and material efficient wood products. Urbanization is driving the growth of multistorey construction and demand for construction productivity, and this is where we want to play an important role in providing solutions that foster sustainability.
Values of Metsä
Values help us make decisions, work together and achieve our goals. They define the behaviours and mindset that support our success today and in the future.
Let's be open, bold and make an impact.
What do our values mean?
Be open. Ask, listen and share. Collaborate and encourage each other. Through openness, we build trust, appreciation, and stronger relationships.
Be bold. Be curious, experiment and renew. We accept mistakes and learn from them. Through bold thinking, we challenge each other and the status quo and turn ideas into reality.
Make an impact. You can make a difference with your own actions. We deliver results and keep raising the bar. We create value for Metsä, our customers, owners and society.